7 Tips For Marketing Your Microblading Business

The demand for microblading continues to grow as consumers strive for near-perfect brows¹. Of course, with rich opportunity comes stiff competition. Carving a lucrative spot in this once niche market requires smart branding and a commonsense marketing plan for your microblading business. Read on for 7 proven microblading marketing tips that will help boost your business’s visibility, bookings, branding & reputation.

1. Set Up Your Google Business Profile

Google “Microblading near me.” If your salon, or microblading business didn’t appear as a search result, then you need to set up your Google Business Profile.

This is always step one for a few obvious reasons. The Google Business Profile is free to have and increases your visibility on internet searches regarding local businesses (otherwise known as: Local SEO). In other words, you’ll be able to attract potential clients looking to support businesses like yours in their area. Local SEO is, therefore, a vital component to any marketing plan.

Here are some pointers for setting up your Google Business profile:

Include Important Info: Include the link to your website—as well as your business’s name, address, phone number, business categories & business hours—in your profile. Make sure that all information is 100% correct.
Use Strong Photos: Include high-quality images of your business space, services and any products you sell at your business.
Respond to Reviews Respond promptly and appropriately to client reviews in your Google Business Profile. Doing this improves local search rankings, builds a good rapport with clientele and makes you look like the professional you are.
Monitor Your Local SEO: Check your local SEO rankings over time using tools like Google Analytics. Track local keyword rankings, organic traffic, and customer reviews.

2. Solidify Your Brand

Who are you? We know what you do for a living, but how does your audience differentiate between your microblading business and your competitors? Before creating a marketing strategy, you need to know who you’re marketing to. How do they want to be spoken to? What are their pain points? When you know who your audience is, you can then determine the following:

Brand Voice: This is the tone you take on social media, your website, and across any content you create. It's especially prevalent in your mission statement, how you describe your services, and how you view the industry you work in.
Logo & Colors: Your logo and colors should really distill your brand, as they will be emblazoned on gift cards, business cards, your website, physical signage & marketing material, newsletters, social media posts, branded merchandise & swag that you sell.

To create a cohesive brand identity and reinforce brand recognition, you must ensure that your colors, logo, and messaging are consistent. This is why Vagaro's Custom Design Services Team works closely with businesses to create eye-catching visuals you can use in all your marketing material.

3. Run Email & Text Marketing Campaigns

Does a microblading business need email and text marketing? Well, it certainly helps. Email and text marketing are still affordable, user-friendly, and incredibly effective tools. According to some industry data, the average open rate for marketing emails in the beauty and personal care sector is nearly 40%, while the click-through rate hovers at approximately 7%.² Moreover, text message marketing boasts an impressive open rate of over 95% and a click-through rate of about 36% across the board³.

With automated email and text marketing tools like Vagaro's, you can use segmentation to deliver personalized messages based on client preferences, appointment history and other factors. This is particularly helpful, for example, when sending:

Birthday Emails & Texts: Where you can include a special deal on microblading services or products, along with your well-wishes.
Follow-up Emails & Texts: Send post-appointment or to individuals who have taken part in events or contests.
Subscriber Emails & Texts: Providing clients with links to your latest social media content leads to engagement with your brand, which increases your booking rate.
Nurture Emails & Texts: Reward trust and loyalty over time by offering exclusive deals, promotions, or important updates about your microblading services.
Win-back Emails & Texts: These are invaluable for reconnecting with clients who haven't visited your microblading business in a while.

Make emails visually appealing, concise, engaging, and action-oriented with clear calls-to-action (CTAs) highlighted to drive engagement. Ensure that they clearly communicate the benefits of your microblading services or promotions. Personalize your email messages whenever possible, addressing recipients by name.

Keep your text messages concise and to the point, including a direct link to your website or booking page. This makes it easy for clients to take immediate action and schedule their next microblading appointment with you. Again, personalize your business messages as much as possible (Vagaro’s personalized marketing tools can help you with this). Regarding what to send in your texts and when to send them, defer to these text marketing best practices for your business.

4. Make Sure Your Website Represents Your Business

Your microblading business needs a website for many reasons, not least of which are marketing & lead generation, reputation management and brand visibility.

The fact is, if a client finds you through a Google search, a social media advertisement, or even a friend’s recommendation, they’ll most likely end up on your website. Your website also gives you a proper landing page where you can send recipients of your text and email marketing blasts. In fact, your website should be the logical endpoint for digital ads, social media content, and even print media, too.

What potential clients find when they immediately arrive affects how they’ll view the legitimacy of your business and will determine whether they book an appointment or book it off your site⁴.

Practically speaking, you will need the following showcased prominently:

Portfolio & services
Schedules, prices & names of staff
Before & after photos of your work
Customer reviews, testimonials & member spotlights
An online booking button

Microblading businesses on Vagaro can easily create a visually stunning, mobile-optimized and user-friendly website with Vagaro’s MySite. MySite is integrated with Vagaro’s appointment scheduling and online booking features, and updates automatically with any important changes made to a business’s Vagaro account. You read that right—it’s the website that syncs with your Vagaro account and updates itself so you don’t have to!

5. Run Microblading Promotions & Deals

Periodic offers and discounts are an effective strategy for attracting new clients and encouraging repeat business in the microblading industry. Microblading technicians, as well as other lash & brow professionals on the Vagaro Marketplace, use the Daily Deals feature for many kinds of sales. The Get Featured option additionally lets you jump ahead of other businesses in your local area in Marketplace searches.

When crafting a promotion or deal, always be sure to strike a balance between offering enticing discounts and ensuring they align with your business's budget.

Here are some tailored promotional ideas for microblading businesses:

Refer-a-Friend Discounts: Encourage existing clients to refer friends by offering discounts on future microblading sessions for both the referrer and the new client.

Example: Refer a friend and you both get 10% off your next microblading appointment!

Anniversary Specials: Celebrate milestones, such as your studio's anniversary, by offering special promotions like discounted touch-up sessions or complimentary aftercare products with each appointment.

*Example: It's our anniversary month! Enjoy 20% off touch-up sessions booked in April. *

Seasonal Promotions: Introduce seasonal promotions tied to events like holidays or back-to-school season, offering discounted rates on microblading services or bundled packages.

*Example: Spring into beauty with our limited-time Spring Renewal Package! Microblading session & complimentary brow tinting service for $250 (a $300 value) in April. *

Flash Sales: Host occasional flash sales, such as limited-time 50% discounts on initial microblading sessions or add-on services, like brow tinting or shaping. Vagaro’s Daily Deals feature is particularly effective for promoting these kinds of sales

Example: We're so happy you’re here! Book now & save 50% on your first microblading session!

Exclusive Packages: Create exclusive packages that combine microblading with other beauty services, such as lash lifts or facials, offering clients a comprehensive beauty experience at a discounted rate.

*Example: Elevate your beauty routine with our Luxe Brow & Lash Package! Microblading session with a lash lift service for $400 (a $450 value), available for a limited time. *

Notice how most of the examples above emphasize value rather than focusing solely on discounts. Frame your deals as opportunities to experience the luxury of microblading at a reduced cost, highlighting the benefits and results clients can expect from your services. Everyone loves a good deal—especially if you frame it that way.

You probably don’t need another reminder about how important—or how free—social media is for marketing. But no list of marketing tips is complete without a social media content plan.

There are many ways to highlight your microblading business on social media, including:

Uploading Photos & Videos: Share high-resolution photos and videos showcasing your best microblading transformations. Before-and-after pictures are particularly impactful as they demonstrate the quality of your work and the transformation of clients' brows.
Asking for Client Testimonials: Encourage satisfied clients to share their microblading experiences and testimonials on your social media pages. User-generated content adds authenticity to your brand and helps potential clients see real-life results.
Sharing Behind-the-Scenes Content: Or is it, Behind-the-Brows? Feel free to use that—it's our gift to you. Or don’t. Either way, be sure to offer glimpses of your studio's ambiance, your team in action during microblading sessions, and any special events you host, such as client appreciation days or training workshops. This greatly adds to the human element of your brand, which in turn, leads to client connectivity & increased bookings.
Posting Consistently: Maintain a consistent posting schedule on social media platforms like Instagram, Facebook, and TikTok. Aim for 3–7 posts per week on Instagram, 1–2 posts per day on Facebook, and 1–4 posts per day on TikTok, showcasing your latest work, client testimonials, and behind-the-scenes content.
Sharing Engaging Captions: Write compelling captions that tell the story behind each microblading transformation or share beauty tips and advice related to eyebrow care. Encourage interaction with your audience by asking questions or using call-to-action statements (CTAs) such as booking inquiries or consultation requests.
Engaging with Followers: Respond promptly to comments, messages, customer reviews and mentions of your microblading studio on your social media accounts. Engaging with your audience demonstrates your commitment to customer service and helps build trust and rapport with potential clients. Remember, how quickly and genuinely you respond to customer reviews can impact your reputation.
Using Hashtags (Wisely): Use relevant and trending hashtags related to microblading, beauty, and eyebrow trends to expand your reach and attract potential clients. However, be mindful not to overuse hashtags, and ensure they’re aligned with your brand identity and target audience. Perhaps avoid #BladesOfGlory or #BrowBeaten (unless you’re tagging one unruly pair of caterpillar brows, we suppose).

Instead, choose instead something like: #MicrobladingMagic, #BrowTransformation, #BeautyBy[YourBusinessName].

7. Co-marketing & Collaborations

Collaborating with other businesses in your area provides opportunities to expand your reach, tap into new client bases, and enhance your credibility. When approaching partnerships and collaborations, ensure they align with your brand values and target audience.

Here's how you can elaborate on partnerships and collaborations for your microblading business:

Local Beauty Businesses: Partner with a nearby spa to offer a beauty package combining a microblading session at your business with a facial or massage at their business for a discounted rate.
Influencers & Bloggers: Collaborate with a local beauty influencer to host a live microblading demo on Instagram, showcasing your expertise and offering viewers a special discount for booking a session. This expands your reach beyond just your audience and opens your microblading business up to the influencers’ large following as well.
Wedding Industry: Partner with a bridal boutique to offer brides-to-be a bridal beauty package including microblading, lash extensions, and a bridal makeup trial.
Community Engagement: Sponsor a local charity event and offer a raffle prize for a complimentary microblading session, generating buzz for your business while supporting a good cause.
Cross-promotion: Partner with complementary businesses such as a beauty product retailer to offer a brow care bundle including microblading aftercare products and brow grooming tools.

The microblading industry may be competitive, but there are many opportunities for talented professionals to distinguish themselves and enjoy a lucrative chunk of their profession’s growth. If your work already reflects skill, precision, and artistry, and you have a knack for fostering client relationships, then you’re mostly there. You just need a common-sense marketing plan that helps you project your brand and keeps happy clients coming back. This doesn’t take a marketing whiz; in fact, Vagaro provides most of the tools you’ll use to launch effective marketing campaigns right from the app. Start your FREE 30-day trial and experience the many ways our app can help you flex, scale & grow your business at whatever step of the journey you’re on!

Sources

3. https://www.linkedin.com/pulse/5-shocking-sms-marketing-statistics-show-why-2023-year-sms-local/