In this article you’ll learn how to:
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Use live streaming to create new sources of income
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Host step-by-step tutorials for your clients
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Sell acrylic and gel nail kits and show live demonstrations of how to use them
Now is the time to build a new source of revenue with your very own virtual nail salon! If you find it to be a hit with your clientele, you can build a permanent library of your virtual offerings to complement your in-store offerings. Here are some ways your nail salon can utilize Vagaro’s live streaming integration to maintain a cash flow, even after your business re-opens to the public.
Host a Step-by-Step Acrylic Nail Removal Live Tutorial
By now, many of your clients have outgrown acrylic nails or stubborn gel nail sets. They’re most likely brainstorming ways to remove these themselves. This can open them up to long-term damage of their natural nail. Provide a helping hand by offering a virtual one-on-one or a group class showcasing a step-by-step tutorial on how to safely remove acrylics or gel nails. Your live stream is much more than just a tutorial. It’s a way for you to socialize with your clients and let them know you are there for them even in the most difficult time.
Bright Idea: Offer your clients nail acrylic or gel nail removal kits using your free Vagaro online store! The kit should include the essentials any nail technician would use, such as a nail file, buffer, acetone, disposable orange sticks, and cotton. If clients need to provide their own tools, like plastic soaking bowls, nail clippers or cuticle nippers, let them know. You’ll also want to include step-by-step instructions, a digital liability waiver, and even a link to a virtual removal demo, so they can see the technique.
Host a Step-by-Step Acrylic Nail Fill Tutorial
While many of your acrylic nail and gel nail customers will be looking for ways to safely remove their manicure until they can get back into the nail studio, other clients will want to maintain their nails. Use your Vagaro online shopping cart to create “Fill Kits” for your customers. Offer options for a live, one-on-one streaming session with you or a pre-recorded tutorial on how to fill in their acrylic nails. For these kits, you’ll need to pre-measure out all the materials your customers will need to fill in their artificial nails, such as primer, acrylic/gel powder and liquid, files, buffing blocks, dappen dishes, nail brushes, and nail forms. For these kits, you’ll also want to include written instructions, and a digital liability waiver form.
Provide Live Sessions for Nail Designs
Live streaming with Vagaro gives you the option to either stream one-on-one services to individual clients or offer classes in which multiple people can join. You know your clients better than anybody, and you also know they’ve got distinct preferences about their nail design and shape. With the virtual help of a nail technician, they can still achieve their favorite looks at home. By offering a one-on-one session, you can use your professional know-how to guide them through the steps it takes to achieve their desired manicure! With a remote one-on-one, you give your clients the time to ask questions and walk them through any problems at their own pace.
For customers who are more daring in style, you can offer virtual classes that focus on trendy nail art designs. A virtual class is the perfect way to live stream if you want to go over a specific nail design theme to a group of customers. This can create a leisurely bonding experience amongst your clients, and you can even encourage your customers to get their family or roommates to participate! This can help them practice on one another to master the nail art designs.
Bright Idea: Because your clients don’t have the expertise or the same tools as a nail technician, it’s important to recommend tools that can be found in their household. For example, bobby pins can create the perfect polka-dot design, scotch tape can help create stripes, and you can use a toothpick for the more intricate details to achieve the perfect manicure.
Host a Virtual Nail Design Party
Hosting virtual nail design parties can be a fun way to connect with your clients and have them befriend one another! Try hosting these parties once or twice a week, depending on how long your clients’ polish nail polish lasts. To create more excitement around your virtual party, be sure to create themes, such as “Fun in the Sun”, “Glitz and Glam”, “Disney Days”, “Tie-Dye Night”, or “Out of This Galaxy.” You can share different nail designs around each theme. During the party you can also have your clients enter breakout rooms! This will give them some time to socialize in smaller groups and create stronger bonds.
Bright Idea: Use Vagaro’s email and text marketing tools to send your clients a party invite! Be sure to include the party theme, time, and link to the virtual event.
It’s About More Than Just Their Nails
Your clients are important to you, so until they can get back into the nail salon shop, use live streaming services to help them feel their best. While the world is feeling the effects of the pandemic, staying connected through remote services is an important way for you both feel a little bit of the “normalcy” that we all miss. Self-care is hugely important while the world self-isolates and staying on top of nail care taking care of your nails is one small, meaningful way that people can care for themselves while also supporting your business.
Vagaro’s online shopping cart and new live stream options make it easy to give your customers the personalized services they need to feel good during a difficult time. When you use your online store and live stream services together, you’re able to secure a reliable, remote source of income and maintain customer relationships, so when it’s time to re-open, they’ll be more excited than ever to see you.
Images: Girogio Trovato via Vagaro
Icons: Mia Montemayor via Vagaro
