Hello, salon experts! If you're in the beauty industry, chances are you’ve heard of Sam McKnight MBE. This legendary hairdresser has decades of experience and has styled everyone from princesses to pop stars. Recently, Sam shared his insights at an event hosted by the British Beauty Council at the Sam McKnight Studios in London, joined by multi-award-winning hair stylist Charlotte Mensah and 90s model turned holistic health guru Rosemary Ferguson. Here are three golden nuggets from that discussion that every salon owner should know.
Embrace the Future of Online
In the ever-evolving beauty industry, keeping up with social media trends and technology is essential. Whether it’s a reel about the latest hair treatment or a review of the coolest styling tool, staying current can set you apart. Sam stresses that the consumer has the power so “if they’re not liking your story, they’re not going to buy it. If they’re not liking your product, they’re not going to buy it, so be more authentic.” Plus, a strong online presence can help you reach a broader audience and keep your clients engaged. Another key benefit is that an online presence enables potential customers to effortlessly discover your business via your social media profiles or main website. Sam continues, “I think there's so many ways to reach people now that you've kind of got it but we're doing TV, we're doing it all and it all goes together. You can't just have one thing now.”
Creating an Engaged Community
Charlotte firmly believes that top-notch client service is the key to increasing sales, “especially being in a salon, I feel like it's kind of different right now because people are not just coming for their hair needs, they're coming for connection and they're coming for emotional needs. People meet in the salon, and they go on holiday together and I think I want to see more of that connection, more of that community.” But it doesn’t stop there. Sam suggests “people don't just want to look good, they want to feel good. And it's like feeling well and good. And it might not be about having the latest hairstyle or makeup or whatever, but it's about them feeling good in themselves.” When clients feel heard and valued, they’re more likely to return and recommend your salon to others. Building these long-lasting relationships is a sure way to boost your bottom line.
Value What You Do
Each panellist had a unique piece of wisdom to share. Sam’s advice? Believe in your journey. He says, “the simple thing is about just being true to what you believe in and what you want to do, and don't get swayed too much about what other people do”. It can be easy to get lost in the hustle, but trusting your path can keep you motivated.
Rosemary chimed in with a tip about investing in your passion; “I love working with groups. I love the community aspect. And I think that makes every day fine to do it, even when it's difficult because I'm passionate about what I do.” It is clear that when you love what you do, it shows—and that enthusiasm can be contagious.
Charlotte followed on to highlight the importance of value and brand, “your truth, your story, the value, what are you bringing? What value are you bringing to others and the world?” When you know what your salon stands for, it is easier to make sure that every client experience reflects that. A strong, clear brand can set you apart from the competition.
To wrap things up, remember these key points: stay current with your online presence and technology, provide exceptional client service, and believe in your journey while investing in your passion to maintain a strong brand. Implement these tips and watch your salon thrive!
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