Music has the power to bring people together and create memorable experiences. But what if we told you that the impact of live events goes beyond the world of music? In this article, we’ll explore the fascinating connection between concerts from global icons like Beyoncé & Taylor Swift—and how each event led to a significant increase in client bookings, services, and revenue for hair & beauty business owners.
To fully understand the connection between these mega-concerts and the hair & beauty industry, Vagaro conducted a survey targeting business owners that specialize in those industries, aiming to uncover insights into how they affected their businesses.
Survey Insights
Increased Foot Traffic: A significant number of beauty businesses reported a surge in foot traffic on the days leading up to the concerts. The excitement surrounding these events attracted concertgoers from around the world seeking to enhance their looks for the big night, resulting in a substantial boost in clients & services for many hair & beauty businesses.
Rise in Bookings: Nearly 64% of businesses surveyed saw an increase in appointments during concert periods. Customers wanted to shine as bright as Bey & Tay during the events and scheduled appointments for services such as makeup, hair, nails, and skincare treatments (e.g. tanning & facials).
Social Media Buzz: Both Beyoncé and Taylor Swift have massive followings on social media and concertgoers enjoyed sharing their event prep & experiences on platforms like Instagram, Twitter, and TikTok. Beauty businesses that provided exceptional services garnered free marketing via these posts, which also contributed to an influx of potential new clients and overall brand awareness.
Revenue Boost: Perhaps the most exciting find was the increase in revenue. Many hair & beauty business owners saw a boost in earnings during the day-of and days leading up to the concerts. Some Vagaro businesses saw an increase in bookings with customers spending an average of $104 per service and/or package.
Survey Summary
The Beyoncé and Taylor Swift Effect is a fascinating phenomenon that showcases the incredible impact of celebrity culture on various industries, particularly the hair & beauty industry. These concerts served as catalysts for business opportunities, leading to increased revenue, more clients, and a surge in overall business. By capitalizing on the excitement and creativity surrounding these events, hair & beauty businesses can harness the power of celebrity culture to help maximize their business potential.
To learn the full results from the survey and our methodology, view our complete list of findings.
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