So, you opened your own yoga studio and business is going well except you haven’t gotten any new clients lately. Or perhaps you teach online yoga courses and have a faithful following, but want more viewers to tune in.
Updating your advertising campaign may be the boost your yoga business needs to help reach new audiences.
In this post, we’ll explore the best practices for creating digital yoga ads, which social platforms to advertise on, and we’ll give examples of what high-performing yoga ads should look like.
But first, let’s look at the different types of advertising, and which is best for yoga businesses.
Types of Advertising
- Paid Advertising: Any type of advertising you have to pay for (ex: pay-per-click)
- Social Media Advertising: Digital marketing that utilizes social networks to deliver targeted ads to audiences
- Display Advertising: Images, videos or GIFs shown to users on a website
- Print Advertising: Printed media such as newspapers, magazines, fliers or direct mail
- Digital Advertising: Online advertisements such as websites, streaming content, social media sites & more
- Outdoor/Out-of-House (OOH) Advertising: Any kind of advertisement that is displayed outside (ex: billboards, bus wraps, etc.)
You don’t have to use all these ad types to create a successful advertising campaign, and keep in mind that different types of advertising can & do overlap (e.g., paid advertising is also social media advertising).
What to Include in a Yoga Ad
There are a few key details that should be included in yoga advertisements, but let’s start with pictures. Always include an image, whether it’s a pic from your business or a stock photo—just make sure it’s high-quality and yoga-focused.
Videos are also effective but should be no longer than 15 seconds and should include captions since most people watch with the sound off.
Next, make sure to include a call to action, or CTA. CTAs are important because they prompt the customer to act. A few examples are: “Learn More”, “Buy Now” or “Book Your Class”. The CTA should then lead the customer to your business website or someplace where they’ll enter your marketing funnel. From there, consider where the yoga advertisement should take the customer. The best practice is to have the yoga ad link to your business’s website or registration page.
Lastly, the copy. Copy refers to the text or messaging that is written in a yoga ad. It should be clear, straight to the point, value driven and not too long. Bold titles and bullet lists are great to get information across in as few words as possible.
Best Platforms for Yoga Ads
For a yoga business, Facebook, Instagram, YouTube & Pinterest are the optimal platforms to focus on. And even though they are all digital sites, each requires a specific set of details for effective advertising.
It’s also important to note that digital ads need to be optimized (sized correctly for different screens) for both mobile and desktop users. You should also optimize your visuals and ad text to fit mobile screens to ensure a comfortable user experience on any device.
Now, let’s look at the specifics needed for the above-mentioned social sites when creating a yoga ad.
Facebook (FB)
Facebook stands as one the most-used social sites to date. It has an estimated 2.9 billion active users each month—making it a prime place for advertising to consumers. It’s also known as a site that people use during their downtime to engage with casual posts that interest them. So, ads about hobbies and fitness, like yoga, usually do well.
Yoga ads for Facebook should include:
- Your business name & logo
- Bold header
- Photo or video: High-quality resolution & no longer than 15 seconds; videos should always have captions
- Effective messaging: Bullet lists work best in yoga ads to keep copy to a minimum & aid in readability
- Description/Caption: No longer than 140 characters, describing your service and/or product
- Clear CTA: Leading to a website, booking page or registration site, ex: “Sign Up for Classes Now”
Here’s an example:
Instagram (IG)
Instagram has a higher engagement rate at 3.8 billion daily active users. Both Facebook & Instagram have a lot of similarities, but Instagram has a younger audience as compared to the crowd on Facebook & LinkedIn.
With that said, yoga ads posted on Instagram can be more fun & playful and show off your yoga studio’s personality. It’s also a great place to connect and engage with your followers. For example, whenever a follower leaves a comment, be sure to like it and respond back. This will help build engagement and create a community around your business.
Yoga ads for Instagram should include:
- High-resolution photos: Take advantage of the swipe feature and add multiple relevant images or short videos
- Short-form vertical video: An inspiring story or a testimonial is highly effective; no longer than 15 seconds with captions
- Bold header
- Effective messaging: Bullet lists work best in yoga ads to keep copy to a minimum & aid in readability
- Clear CTA: Leading to a website, booking page or registration site, ex: “Claim Your Free Session!”
Here’s an example:
YouTube
YouTube is quickly growing into one of the most-used online sites for video content, especially since releasing YouTube Shorts in 2020. If you teach online yoga courses, YouTube Shorts is a great place to showcase a quick “How-To” video or client/member testimonials.
For yoga ads, YouTube Ads provide a unique benefit since ads can appear at the beginning, middle or end of scrolling, and even while a video is being watched, giving more opportunity for your yoga ad to be seen.
Yoga Ads for YouTube should include:
- Clear title header with specific keywords that relate to your yoga offerings
- An SEO-friendly description of your video with pertinent links
- Your business name & logo
- High-resolution video with captions
Here’s an example:
Pinterest is the place where people look for content that relates to their interests or when they want to try something new. On Pinterest you can create pins (hence the name) and boards filled with things like pictures & videos, then pin them to the top of your business page.
You can also showcase the different types of yoga, (like Restorative or Vinyasa) that your studio offers on your boards to further advertise your services.
Yoga ads for Pinterest should include:
- Your business name & logo
- Photo or video: High-resolution; adequately showcasing your classes & yoga offerings
- Clear CTA: Don’t forget to include the link to continue your customer journey
Here’s an example:
Updating your digital ads can help your current clients reconnect with your yoga business and also help you attract new ones. But if your yoga business needs help with getting found, booked and paid, Vagaro can help! Visit us to learn more about our yoga studio management software & claim your 30-day free trial.
