Impactful email marketing plays a crucial role in boosting your salon’s success. By leveraging this powerful marketing channel, you can strengthen your brand, increase customer loyalty, and grow your business over time. Read on to see how!
The Importance of Email Marketing
Email marketing for salons can be a dynamic tool for connecting with your clients, increasing brand awareness, and driving service and retail sales. How so? Well, it allows you to stay in touch with your clients on a regular basis. You can send personalized messages, updates, and special offers directly to their inbox, helping build a stronger relationship with them.
Email marketing provides you with a direct channel to promote your salon's services, new offerings, and special promotions. Whether you're introducing a new treatment, offering a discount on certain services, or promoting seasonal packages, email allows you to reach your target audience effectively. By sending engaging and relevant content via email, such as beauty tips, style trends, or behind-the-scenes glimpses of your salon, you can keep your audience interested and engaged with your brand.1 All of which leads to increased loyalty and repeat business. Let’s take a behind-the-scenes look at what Vagaro’s marketing features can do for your salon.
The Email Marketing Campaign Builder: How Does it Work?
Vagaro’s email and text marketing campaign builder takes the guessing game out of creating marketing content that’s going to resonate with your audience. Using intuitive, drag-and-drop style modules, you can create email campaigns that send automatically upon booking or after. Send email blasts to all your clients, or segment however you want for things like automated birthday messages, and so much more.
After creating an email campaign in Vagaro and choosing who you want to send it out to (completely customizable by you), you can then decide to send it immediately or even schedule it for a future date. Whatever you choose, the metrics for every campaign you send are then tracked in the same Marketing Campaigns section of Vagaro, where you initially start creating campaigns in the first place.
Check out our full marketing campaign tutorial and step-by-step instructions for a more in-depth look!
What’s Next + Email Campaign Ideas for Your Salon
Ready to send out emails your clients can be excited to open? Head to the Marketing tab of Vagaro, then click or tap Create Campaign to get started.
Did you know?
All Vagaro businesses receive a complimentary 1,000 emails each month to send out to clients!
Whether it’s announcing your new hours for the holidays, or launching a bring-a-friend promo, or making an effort to strengthen your client relationships, the types of campaigns you choose to create are completely up to you! Take a look at some of these campaigns made by businesses who use Vagaro’s marketing tools:
Before You Continue:
Want to see some other creative ways you can market your salon? Check out this article on 13 Marketing Ideas for Your Salon.
Your booking and business management software should flex, scale, and grow with your salon. Try it out for yourself with a 30-day complimentary trial, with the salon app that truly backs your success at every step.
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