March 8th is International Women’s Day (IWD). It’s a day where we celebrate women and their achievements, but also shed light on important issues like gender equality, reproductive rights, and violence against women.
Vagaro recognizes the invaluable contributions of women and proudly serves businesses that are primarily owned by women. As such, we wanted to better understand how women-owned businesses help shape innovation. Through a closer look at our recent strides, it was evident that female entrepreneurs are not just a part of Vagaro's success story but are an integral part of our very fabric.
Understanding the Impact
In the past year alone, Vagaro has witnessed a remarkable surge in female accounts joining our platform, both in the United States and in the United Kingdom. From 2022 to 2023, there was a staggering 37% growth in female-owned Vagaro accounts globally, indicating a profound increase in women entrepreneurs.
Additionally, from 2019 to 2023, the growth of female-owned businesses outpaced the rate of male entrepreneurs at 94.3%. And during the pandemic, female entrepreneurs added 1.4 million jobs and $579.6 billion in revenue to the US economy.
Diving deeper, our research revealed these additional insights:
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In the United States, there has been a remarkable 35% increase in female accounts joining Vagaro from 2019 to 2023.
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The most striking growth has been observed in the United Kingdom, with an astonishing 321% surge in female-owned accounts created from 2022 to 2023.
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In 2024, 64% of Vagaro accounts are owned by women. And 24% of searches made on the Vagaro Marketplace are attributed to female consumers.
According to Zippia—a platform that offers US job openings & statistics—the following the occupations are led by women, in percentages:
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Hairstylists - 91%
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Nail Technicians - 84%
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Estheticians - 94%
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Makeup Artists - 88%
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Spa Attendants - 63%
These figures not only underscore the increasing prominence of women entrepreneurs in the beauty & wellness industry, but also highlight Vagaro's commitment to supporting and empowering them. As a company deeply rooted in the ethos of inclusivity and diversity, Vagaro recognizes the unique challenges faced by women and the businesses they own, and has tailored its solutions to address these needs effectively.
Driving Innovation Through Diversity
At Vagaro, diversity isn't just a buzzword; it's a driving force behind innovation. The influx of female entrepreneurs to the platform has brought forth a diverse range of perspectives, ideas, and approaches, enriching the overall ecosystem. By actively fostering an environment where women-owned businesses thrive, Vagaro isn't just empowering individual entrepreneurs, but catalyzing innovation that benefits the entire industry.
Looking Ahead
As Vagaro continues its journey of growth and innovation, one thing remains certain: Women-owned businesses will continue to play a pivotal role in shaping our trajectory. Through ongoing support, tailored solutions, and a steadfast commitment to diversity and inclusion, Vagaro reaffirms its pledge to empower women entrepreneurs worldwide.
If you'd like to share the statistical insights from our IWD poll, download it here for FREE!
