KNOWN is a Women’s Empowerment Collective uniting powerhouse professionals and championing women’s success.
The KNOWN series features panels of top women leaders in the beauty industry who share their experiences, perspectives and advice in dynamic virtual sessions that will sharpen your business edge and keep you ahead of trends. And you can be part of it!
Hosted by Charity Hudnall, Vagaro’s Chief Marketing Officer, KNOWN sessions cover everything from emerging product innovations to advanced sales techniques, delivering actionable strategies to grow your business. Sign up for future KNOWN roundtable livestreams chock full of new expert insights that will transform your approach to beauty entrepreneurship (and watch all past sessions below!)
KNOWN Session 1: Inaugural KNOWN CMO Roundtable
Air Date: Monday, August 12th, 2024
Relive our interactive virtual event for women professionals and entrepreneurs in the beauty industry, featuring discussions on trends, innovative product lines, upselling techniques, and business growth. Featuring special guests Rachel Vaugh, CMO at Salon Lofts, Kristin Firrell, VP of Salon Development at Paul Mitchell, and Katie Anderson, Editor-in-Chief at Beauty Launchpad.
KNOWN Session 2: A Girl Who Upsells is a Girl Who Thrives
Air Date: Monday, October 11th, 2024
In the business of beauty, many pros feel uncomfortable with the concept of upselling, fearing clients might find them pushy or insincere. But it shouldn’t have to be that way! In our next KNOWN session, featuring Paul Mitchell’s VP of Salon Development Kristin Firrell, learn how to increase your income by upselling organically and mastering retail sales while maintaining a genuine & educational relationship with clients.
Discover expert tips to recommend products naturally, build trust, and create loyal clients while boosting your salon's revenue. Perfect for salon pros ready to grow their business and enhance client satisfaction!
KNOWN Session 3: I'm Looking for a Girl in Finance
Air Date: Monday, November 11th, 2024
Learn essential skills to budget effectively, build smart savings habits, and explore investment opportunities that align with your goals. Our expert panelists will share insights on financial wellness and provide actionable steps to help you create a stable, thriving future. Whether you're a freelancer, salon owner, or beauty entrepreneur, this event will equip you with the tools to make informed financial decisions and grow your career with confidence.
Featuring special guests Victoria Racca, Owner of the Microblading Institute and Anna Manukyan, Senior Director of Education and Creative at Ulta Beauty.
KNOWN Session 4: Female Boss Energy
Air Date: Monday, December 15th, 2024
This panel dives into the unique perspectives, strategies, and challenges women face in leadership, sharing actionable insights on building confidence, driving innovation, and inspiring teams. Learn how these leaders harness their "boss energy" to overcome barriers, foster inclusivity, and set a powerful example for the next generation. Whether you're an aspiring leader or seasoned professional, this session is designed to elevate your leadership journey.
Featuring special guests Angie Perino, Senior Marketing Manager at Andis Company, Stacey Soble, Director of Brand Content Strategy at Salon Today & Modern Salon, and Natalie Lockhart, Group VP - Strategy, Customer Insights and Digital Experience at Sally Beauty.
KNOWN Session 5: A Curly Girl in a Textured World
Air Date: Monday, February 24, 2025
Join us for A Curly Girl in a Textured World, an empowering event celebrating entrepreneurs and professionals in the textured hair industry. Dive into the latest trends, techniques, and innovations shaping the textured hair market. Whether you're a salon owner, stylist, or product innovator, this is your chance to connect, learn, and grow in the ever-evolving world of textured hair care. Let’s redefine beauty, one curl at a time.
Sign Up for Session 5 HERE!
KNOWN Session 6: Every Day She’s Hustlin’
Air Date: Monday, March 17th, 2025
Discover the hustle behind the beauty at Everyday She’s Hustlin’! This event celebrates beauty professionals who are mastering the art of the side hustle. Learn how to juggle passion projects with your main gig, build multiple streams of income, and leverage tools like Vagaro’s all-in-one software to streamline your business. Connect with like-minded go-getters, share stories, and get inspired to turn your hustle into your empire.
Sign Up for Session 6 HERE!
KNOWN Session 7: Boss Babes in Male Dominated Industries
Air Date: Monday, April 14th, 2025
Celebrate the power of women breaking barriers in the industry at Boss Babes in Male-Dominated Industries. This inspiring event highlights the stories, strategies, and successes of trailblazing business owners redefining leadership in their field. Network with fellow leaders, gain actionable insights, and leave empowered to thrive in any space you enter.
Sign up for Session 7 HERE!