A logo serves as a visual representation of your lash brand. It’s used to establish your business’s identity, build trust with your clients, and differentiate yourself among the competition. It's often the first thing potential customers notice about your brand, too, so it needs to create a memorable, lasting impression among any who see it. Read on to learn what should be included when creating a logo for your lash business and why you should have a logo to begin with!
Why Your Lash Brand Needs a Logo
A well-designed logo captures the essence of your business. Whether its purpose is to convey luxury, edge, or a sense of tranquility, your logo’s design should tell a story. Having a professionally designed logo can even add to the credibility of your business name and lash brand. When people see a professional logo, they're more likely to trust that business and feel confident in the quality of the lash services they’ll be receiving. When your lash brand logo is legit, it shows that you take your business seriously and have invested time & effort into establishing a strong brand identity. A good lash brand logo should ultimately be future-proof, too—evergreen. And here’s why:
Your logo will appear on products, your lash business website, email promotions, and even your physical storefront, so as your business ultimately grows, your logo should be able to flex with it and still be relevant. Having a strong logo ensures your brand can scale as your business grows. The more recognizable your logo is, the greater reach your business will get. What makes a good logo, though? Let’s take a look.
Elements of a (Good) Lash Brand Logo
Before you start designing your business’s logo, it's essential to have a clear understanding of your brand identity. What imagery, colors, or typography fit your vision? Consider the personality of your lash business. Are you aiming for a luxurious and upscale image, or is your brand more fun and trendy? Define your brand values, target audience, and unique selling points. With all of these at the forefront of your mind, you’ll be more prepared to start the design process.
During the design stage, it’s important to keep these three key elements in mind as a general guide for effective logo creation.
Memorability: A strong logo leaves a lasting impression on anyone who sees it. Memorable logos are often unique and allow you to stand out among competitors.
Originality: A good logo should be original; it should be yours. Everyone has a different vision for their business, and your logo should reflect that.
Simplicity: Complex designs can be difficult to reproduce and may not be as memorable. That’s why it’s best if your logo is simple and easy to recognize. Think of businesses like Nike or Apple, whose logos are both simple and immediately recognizable.
While keeping these components as top priorities is paramount to your final logo product, be sure to keep an eye out for these other common dos & don’ts, too!
Lash Brand Logo Dos & Don’ts
Do: Use color and imagery that align with your brand’s vibe and core values. Most widely recognizable logos use a maximum of three colors.1
Don’t: Use too many colors. Color can help make an image pop, but also look cluttered or poorly designed when overused.
Do: Create variations of a logo style. More often than not, the first design you come up with won’t be the one you ultimately choose. By creating multiple styles of the same logo, you’ll be able to visualize design, color & font combinations that you might not have thought of originally.
Don’t: Redo your logo every year, quarter, etc. Once you’ve landed on a logo design, be sure to ask yourself if you’ll still be happy with it a year from now. What about five years from now? As we’ve covered, your logo needs to be able to scale with your business. This will prove to be a much greater challenge if it’s frequently being changed, and it will also be very hard for your audience to keep up with your branding if you keep changing it.
Do: Research your audience. Understanding who your business is for and developing your marketing around them will go a long way for them feeling connected to your brand.
Don’t: Design around a trend. As we all know, trends come and go—some more frequently than others. Basing your logo off a current trend might set you up for failure in the long run should that trend lose its relevance or popularity. Plus, a personalized logo is more memorable.
Now that you’ve got a grasp on the logo design basics, it’s time to get started with the creation process! Where do you start, though? Well…
Where Can I Get a Logo for My Business?
If you’re wanting to design your logo yourself, a sketchpad and a pencil are the best place to start. From there, you can draw up or visualize logo designs before taking it into a digital illustrator of some sort. At the end of the day, remember: Version one is better than version none.
If you want some help with the design process, start by researching logo designers and design agencies! Look for designers who specialize in branding and logo design, particularly those with experience in the beauty or fashion industry. Most of the time, you can check out their portfolios to see examples of their work and determine if their style aligns with your vision for your lash business. We’ve got a better solution, though…
Wouldn’t it be great if your booking and business management software that you already use also provided professionally designed logos too? At Vagaro, our talented graphic designers on the Design Services Team can do just that!
After placing an order for a logo design, one of them will reach out to you personally to begin the brainstorming and creation process—exciting, right?! That’s not all they can create for you, though. Check out everything you can have custom-made for your business!
Before You Continue:
If you already have a logo designed, be sure to check out our top tips for uploading logo images into Vagaro or on the web!
If you’re a lash business owner in search of robust business management software that can flex, scale, and grow with your business, consider a complimentary 30-day trial with Vagaro—the app that backs your success at every step!
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