What’s in a name? Well, a lot, if you’re an eyelash business. The right lash business name is important because it not only helps you stand out from competition as a creative lash business but also helps you speak to your target clientele and anchors your brand identity. In fact, your lash business name is your first chance to make an impression, well before potential clients even step foot in your studio, visit your website, or scroll through your social media pages.
A well-chosen name reflects the brand's identity and can evoke emotions, contributing to the brand's positioning within the industry.
That may make the prospect of naming your lash business seem daunting, but it doesn’t have to be. We’ll give you a list of best practices to stick to, a list of 70 lash name ideas for inspo and a fun exercise for choosing your lash business name. At the end, you’ll be able to choose a name that resonates, one that is memorable enough to bat BOTH eyes at.
5 Tips for Creating the Best Lash Business Name
Why is the right name important? Well, it communicates instantly who you are, and what to expect from your services and client experience.
The secret sauce to the perfect lash business name is a nice blend of uniqueness, brand identity and practicality. To nail it, remember the following.
Be Clear
A successful lash business name needs to accomplish several things, and we’ll get to them all. But primarily, your business name should clearly communicate to potential clients that you are an eyelash business and what lash services you provide.
In other words, no matter how clever, creative or memorable you’d like it to be, your lash business name should not confuse anyone.
So, your business name should
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Be easy to understand, pronounce, spell & remember
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Should be relevant to the lash services you offer and the target audience you’re trying to attract
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Incorporate words beauty-related terms
Be SEO Keyword Savvy
When we talk about having a name that doesn’t confuse anyone, we also must include the bots that crawl Google and other search engines.
To improve online visibility and SEO ranking, consider what beauty-related terms people search for online. Also, keep the following in mind:
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Incorporate the keyword lash, or lashes. These are essential. Consider "Extensions" or "Studio"
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Use high value keywords. Examples include “Eyelash extensions”, “Professional lash artist”, “Luxury lashes”, “Custom lash studio”, “Premium lash salon.”
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Use relevant keywords like ‘extensions’, or ‘brows’ as necessary
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Don’t overstuff those keywords. Remember, your name needs to be unique and brand-forward.
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Use location terms if you’re targeting local search (e.g., "Chicago")
Pro Tip: Think about your target audience for a moment**.** What do they type when looking for services? How do they describe lash services?
Be Unique & Memorable
So, you want your business name to be clear, logical and easy to understand. That doesn’t mean you should stick to generic, boring and otherwise forgettable terms, however. Memorable lash business names possess specific attributes that make them appealing and sticky in customers' minds.
To ensure that your lash business’s name sticks in people’s minds consider using the following devices:
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Alliteration: “Luxe & Lush Lashes”
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Rhyme: “Lash & Dash Lounge”
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Puns: “Lash Forward Beauty Bar”
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General Wordplay: “Beyond the Fringe Lash Bar”
Part of being memorable is making an emotional connection. A great lash business name should evoke emotions and create a connection. Names that resonate emotionally can foster loyalty and repeat business.
Pro Tip: Be Professional. Catchy and fun names are nice but remember that you run a business and you it IS possible to overdo with tongue-twisters and esoteric puns only you and three other lash artists understand.
Consider Your Brand Identity
Your lash business’s name is a major component of your logo, which is featured on your storefront, business cards, website, social media, gift cards, and elsewhere. Your business name is, therefore, a major part of your brand identity that tells customers about your business and what they can expect.
For example, elegant lash business names can attract a sophisticated and upscale clientele, enhancing the brand's appeal and market position.
Given all that high-level creativity, let’s get practical for a minute. How will that couture name idea you’re so fond of look on an email or website banner, or a small card? Is it too long, or too short? Does the vibe of the name match the Art Deco-style font, or the warm, summery colors you imagine?
Moreover, does the name echo big, modern glam, but your workspace sends out relaxing, classic beauty vibes?
You must ensure that everything is consistent and that elements don’t conflict to send the wrong message to potential clients.
Avoid Trademarked, or Taken Names
We’d hate for you to find the perfect name, only to realize it’s already taken. Research local competitors to avoid using the same or similar business names. You can do this with a simple online check:
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Thoroughly search Google, especially local results.
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Check social media platforms (Instagram, Facebook, TikTok).
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Search beauty industry directories.
While unlikely, you should also ensure your proposed business name doesn't violate existing trademarks. Perform a federal trademark search by:
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Searching the USPTO (United States Patent and Trademark Office) database.
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Looking for both exact matches and similar names in the beauty/cosmetics category.
Finally, since you'll need a website, check domain name availability. Visit sites like GoDaddy, Namecheap, or Google Domains and enter your desired business name. Check multiple extensions, such as .com, .net, .beauty, or .co.
If another business has taken your domain, there are easy fixes:
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Add your location (ex. lashesbychicago.com).
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Add words like "beauty" or "studio" (ex. luxelashesbeauty.com).
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Use hyphens if needed (ex. lush-lashes.com).
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Include "the" (thelashlounge.com.
The .com designation is still considered the most professional and trustworthy. Shorter domain names are generally preferred for ease of recall.
Pro Tip: Search for common misspellings of your business name and its singular and plural versions!
70 Creative Lash Business Names
Creating unique lash business names that stand out in the competitive beauty industry can be difficult. A catchy and memorable name can make a significant difference in attracting and retaining customers.
Here are a few lists of lash business names to get your creative juices flowing. Each reflects certain themes, brand identifiers and target markets.
Lash Business Names with Your Name
These names position your personal brand as the focal point. They use simple formats like "By [Name]" or "[Name]'s" combined with beauty terminology. The result? A sense of individual artistry and ownership
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[Name]'s Lash Lounge
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Lashed By [Name]
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[Name]'s Lash Lab
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[Name] The Lash Artist
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Luxe Lashes By [Name]
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[Name]'s Lash Studio
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Winks By [Name]
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[Name]'s Lash Bar
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Flutter & [Name]
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[Name]'s Beauty Lab
“Unique” Lash Business Name Ideas
These Names combine unexpected elements or abstract concepts with beauty terminology. They use nature-inspired or mystical words to create distinctive, atmospheric titles that stand out.
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Lash Legacy
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The Flutter Factory
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Starry Eyed Studio
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Prism Lash Lab
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Midnight & Mink
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The Lash Library
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Crown & Crescent Lashes
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Silk & Shadow
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Ember & Eye
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Feather & Fringe
Flash, Fun, Rhymes & Puns
Choosing a name for a cute lash business that reflects a playful and youthful branding approach is highly effective. These names rely on rhyming, alliteration, and wordplay to create memorable, snappy titles. They are often just two or three words and use ampersands or alliterative pairs.
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Lash Flash
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Lash Crush
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Lash Splash
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The Blink Tank
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Lash Smash
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Blink, Ink
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The Lash Lab
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Sleek Peek Lash Lounge
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Wink Wavez
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Lash Mojo
Let's Keep It Professional
These names emphasize ability through sophisticated business terminology. They favor straightforward studio/atelier suffixes while avoiding trendy language. Selecting a sophisticated and memorable name for a lash extension business is major step in establishing a no-nonsense brand identity .
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The Lash Institute
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Elite Lash Gallery
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Artisan Lash Studio
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Distinction Lash Co.
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Prestige Lash Design
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Curated Lash Atelier
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Heritage Lash Company
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Precision Beauty Studio
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Metropolitan Lash Lounge
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The Lash Authority
That Luxe Vibe
These names mention premium materials and royal terminology. They often incorporate French/Italian words and elegant descriptors to convey exclusivity and high-end service.
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Velvet Crown Lashes
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The Golden Iris Lash Bar
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Maison de Lash
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Royal Gaze Lash Studio
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Chateaux Lash Co.
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The Duchess Lash Studio
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Bellagio Lash Atelier
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Imperial Lash House
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The Ritz Lash Lounge
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Baroque Beauty Studio
Going Trendy
These names highlight current slang and social media terminology with short, punchy constructions. They feel casual and contemporary, often incorporating modern phrases and abbreviations.
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Lash Vibes
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The Mood Studio
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Lash Culture
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The Glam Squad
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Slay Beauty Co.
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Mood & Muse Lashes
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Icon Lash Studio
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Main Character Beauty
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Vogue Lash Co.
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Fire & Ice Lashes
For a More “Artistic Eye”
These names focus on ethereal, romantic vocabulary and artistic terminology. They may pair contrasting elements to create a sense of beauty and grace.
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Aesthetique Beauty Bar
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Whispering Lash Co.
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Dreamscape Beauty
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The Gossamer Studio
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Enchanted Iris
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Gilded Lash Gallery
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Ethereal Artistry Lash Bar
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Mirage Beauty Atelier
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Celestial Lash Design
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Azure Beauty House
Find Your Lash Name: A Creative Exercise
Now that you have knowledge and name inspiration, it’s time to pick a name for your lash studio, or business. This is a creative process you can do on your own, or include friends, employees and other lash artists in. Think of this as your own lash business name generator.
Have your business plan handy, as it can help you complete the first few steps.
Step 1: Create A Vision Board
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Write down your brand values (luxury? friendly? artistic?)
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List your target client characteristics
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Describe your studio’s atmosphere
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Write any unique selling points
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Collect visual inspiration that matches your style
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Understand the preferences and demographics of your target market to tailor the business name effectively
Step 2: Word Collection
Create separate columns for:
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Lash/beauty industry terms
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Words that describe your style
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Emotions you want to evoke
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Location-specific terms
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Client feedback words (what do they say about you?)
Step 3: Name Generation
Now, create 10 different names, or, 2 using each approach:
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Alliteration (ex. Luxe Lash Lounge)
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Wordplay (ex. Eye Do Beauty)
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Personal connection (ex. Your name + Lashes)
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Location-based (ex. Downtown Lash Co)
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Descriptive (ex. The Luxury Lash Studio)
Step 4: Testing
Of that group, take your top 5 lash name ideas and:
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Say them out loud
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Write them as a mock logo
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Test them as a web address
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Ask 2-3 peers for feedback
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Check availability (trademark/domain)
Step 5: Scoring Your Finalists
Now, rate each of your top names on a scale of 1-5 in the following categories:
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Memorability
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Relevance to your brand
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Ease of spelling/pronunciation
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Availability
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SEO potential
The name with the highest total score, assuming it's available, should be your winner.
Common Mistakes to Avoid
When naming your lash business, there are several common mistakes to avoid. Here are some of the most common pitfalls:
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Choosing a Name that is Too Similar to an Existing Business: Make sure to conduct a thorough search to ensure that your chosen name is not too similar to an existing business. This helps avoid legal issues and confusion among customers.
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Using a Name that is Too Generic or Common: Avoid using a name that is too generic or common, as it will make it harder for your business to stand out. Unique names are more memorable and impactful.
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Not Checking for Domain and Social Media Availability: Make sure to check if the desired domain and social media handles are available before finalizing your business name. This is crucial for establishing an online presence.
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Not Considering the Target Audience: Make sure to consider your target audience and choose a name that resonates with them. Understanding your clientele’s preferences can guide you in selecting a name that appeals to them.
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Not Being Mindful of Branding: Make sure to choose a name that can be branded and used across various marketing channels. Consistency in branding helps in building a strong and recognizable brand identity.
Making Your Lash Business Name Official
Once you’ve chosen your lash business name, it’s essential to make it official by taking the following steps:
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Registering the Business Name with the State: Register your lash business name with the state to ensure that it’s officially recognized. This step is crucial for legal protection and establishing your business identity.
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Securing a Domain and Social Media Handles: Secure your desired domain and social media handles to establish an online presence for your lash business. This ensures that your brand is consistent across all platforms and easily accessible to customers.
