If you’re trying to manage a multi-location or enterprise business, you no doubt grapple with one hard fact each day: You physically cannot be in several places at once. Vagaro can’t defy the laws of physics, but it does give business owners a constant & immediate line of access to all their locations so they can deliver a seamless brand experience, manage multiple teams, address operational inconsistencies, mitigate security & compliance issues, and generally manage from anywhere. Let's explore how you can get this level of visibility to make your leadership felt at every location—even when you’re not there.
Consistent control and clear visibility of your multi-location business rests on the shoulders of its technological infrastructure—i.e., its booking and management system.
Your management system should be:
A centralized management system involves using a single, integrated platform or software—like, you may have guessed, Vagaro—to oversee and control various aspects of business operations across multiple locations. This system should minimally include such features as:
Cloud-based software allows you to store and access data and applications over the internet instead of via local servers or computers. This offers several advantages for businesses with multiple locations:
Technology that is scalable means it can expand and adapt to accommodate the changing needs of your business locations. It complements centralized management systems and cloud-based solutions by providing the foundation for sustained growth, flexibility, and adaptability.
Key components of scalable technology include:
We’re really going to hammer this one home until you’re sick of hearing it (and we’ll keep reminding you until you’ve done it). Once you’ve got the technological infrastructure described above in place, all usage and processes should be standardized (made uniform) across every location. This includes best practices for booking, client intake, payment processing, customer service, client management, employee onboarding, payroll, and everything in between.
These processes should be set, and employees trained on them before even opening a new location. What better way to assert control over your business and ensure that things run smoothly in your absence than to have a set list of standard operating procedures (SOPs) in place? We aren’t suggesting that standardization gives you an excuse to be inactive and disengaged with your locations. It should instead ease the anxiety of running a multi-location business and the need to micromanage.
Multi-location visibility and control rest on setting certain boundaries, or, if you like, clearance levels. Siloing, or alienating locations from each other, prevents you from seeing the big picture of your business, and we don’t suggest that. However, allowing universal access to everything—client profiles, employee tax information, inventory levels, administrative functions—can also lead to a different set of problems. For example, what if an employee accidentally deleted certain information, or mistakenly replenished the wrong location’s inventory?
The above examples can be fixed easily, but others can’t. As the boss, you need to set access levels to certain functions and information to prevent serious issues. There should be things only you can view and change, and others that you share with managers or certain flagship employees. That's why Vagaro enables you to easily create, assign and modify access level permissions for just about everything, from calendar control and checking out clients to managing waitlists and creating email marketing campaigns.
Real-time data and insights may not be a literal mirror into your other locations, but they do help you make informed decisions about marketing strategies, staffing and inventory management. Data enables you to respond quickly to market changes, client habits, and trends—a reflection more meaningful and telling than any magic mirror could ever provide.
Whether it’s two locations or twenty, Vagaro lets businesses run clear multi-location reports anytime and anywhere.
When using business data to make decisions, remember to set—and track—KPIs (key performance indicators) for each location. While it's important to consider your business’s numbers overall, segmenting performance data between locations does more than help you spot over- or underperformers; it can alert you to why they are performing this way, i.e., reveals market anomalies.
Depending on where your other business locations are, things like revenue, customer satisfaction or inventory turnover can be different due to demographic and market variations (age, income levels, etc.). As such, you must strategize and set your goals accordingly.
Remember, also, to consider consumer data, which can tell you how to improve the client experience and effectively expand your offerings. Once again, this can be collected through surveys and polls, which can be created easily using Vagaro’s Forms feature.
Establish a reliable way to collect feedback from clients, employees, and team leaders at each of your locations. This information can provide insights into customer satisfaction, operational efficiency, and potential areas for improvement.
Vagaro’s Forms feature is an effective and easy-to-use tool for gathering all kinds of feedback, as it can be used to create surveys, polls and similar documents. More importantly, the effectiveness of these forms can be measured—like just about everything else—by the software’s Reports feature.
Regular audits and inspections contribute to risk management, quality assurance, and continuous improvement, and give you a reason for a nice visit, which managing multiple locations requires anyway.
What does an internal audit look like, exactly? Well...
Maintaining control and visibility of multiple business locations is essential for maintaining consistent quality of all your services & products. It ensures uniformity, efficiency, and adaptability in the face of sudden shifts in market trends. Vagaro gives multi-location business owners the tools—and the vision—they need to lead from anywhere. Start your 30-day FREE trial and experience a clearer, better view of your enterprise business.