The holidays are here, and it’s the perfect opportunity for your business to shine. With tons of clients booking last-minute appointments, shopping for gifts, and getting ready to look and feel their best, now’s the time to prepare and capitalize on the movement!
Ready to make this holiday season your most successful yet? Let’s dive into how you can gear up for the holiday rush!
Optimize Scheduling and Staffing
First thing’s first: Make sure your schedule can keep up with the holiday hustle! Consider extending your hours or adding extra time slots to accommodate the rush of clients. You could even bring on seasonal staff to keep things running smoothly!
Most importantly, let scheduling software (like Vagaro!) handle the heavy lifting—automating bookings, reminders, and waitlists ensures no opportunity is missed.
With a little extra mindful planning, you'll keep your clients happy and your calendar full!
Stock Up on Inventory
This might seem obvious, but stock up on your most popular products now so you’re fully prepared for the holiday rush! Running out of client favorites during the busiest season can lead to missed sales and disappointed customers.
Think about items that consistently fly off the shelves and don’t forget to order extra of any limited-edition or holiday-themed items, as those tend to sell out even faster. It’s all about keeping your shelves stocked and ready to handle the festive demand!
Launch Promotions and Holiday Packages
Create irresistible offers that spread holiday cheer and boost your sales! Bundles or packages of your popular services, holiday-themed memberships, or festive merch are great ways to do this.
You can even encourage early bookings with special discounts and reward loyal customers with extra perks or points, like gift cards! Offering gift cards during the holiday season are a no-brainer for any last-minute shoppers.
Boost and Align Marketing Efforts
With your staff ready, inventory stocked up, and themed promos on-deck, now’s the time to get the word out and make your business the go-to spot this season! A great way to engage with potential and existing clients online is to share all your festive promotions, holiday tips, and behind-the-scenes magic on social media! More real, grounded content allows others to see an inside look at what you do, and shows them what makes you, you!
Sending out email newsletters highlighting special deals, gift ideas, and your updated hours is also a wonderful thing to do this time of year, just be sure to not get spammy. After all, the longer your email, the more likely it is for the reader tune out. If you keep things more succinct or punchy, your readers will see your call-to-action (CTA) sooner!1
And don’t forget your space—add a touch of holiday decor to create a warm, welcoming vibe that makes every visit feel like Christmas morning.
Streamline Client Communication
The holiday season is busy, so clear communication is key! Keep clients informed with automated reminders for upcoming appointments, and make sure your cancellation, late arrival, and rescheduling policies are easy to find.
If your schedule fills up quickly, take advantage of waitlist features to fill last-minute openings. By staying on top of communication, you'll reduce confusion and ensure a smooth, stress-free experience for both your clients and your team.
It’s the season of giving, and your business can help clients check everyone off their list!
You’re prepped and ready for the holiday season—make sure your software is, too! Try a complimentary 30-day trial of Vagaro and set your business up for success in 2025.
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