Utilizing a brochure at your spa not only effectively captures attention and generates traction, but it also serves as an educational tool for both your existing clients & potential ones. A spa brochure can be an extremely tangible and versatile tool, able to be physically passed out in your business, kept on the counter at the local café, or shared between your family and friends. A well-crafted brochure enhances your spa's professional image and provides valuable information, enticing potential clients to choose your spa for their relaxation & wellness needs. While creating a spa brochure is actually a relatively simple process, there are some common dos and don’ts to avoid in the process. Before we dive into what those are and how you can create the best brochure possible—download the spa brochure template that we’ve created, below. It’s a great place to start!
Download the Spa Brochure Template HERE!
Crafting a Spa Brochure: The Essential Elements for Maximizing Engagement
When it comes to the brochure itself, it can be easy to want to overload it with imagery and information. Keep in mind, though: Your spa brochure’s goal is to entice readers and spark curiosity & engagement. This won’t be possible if you reveal all of your spa’s unique secrets and services. The key is to create a sense of intrigue and leave room for conversation. Fortunately, with thoughtful consideration of the sections in your spa's brochure, achieving this balance is surprisingly straightforward. Now that we’ve covered what the purpose of a spa brochure is, let’s explore the distinct sections that you should incorporate.
Cover & Introduction
This is the first thing someone will see. It’s the make-it or break-it factor that dictates whether they choose to pick it up and start reading. It’s best that this front page is left mostly for an eye-catching visual, as opposed to written elements. Other than the name of your spa, and perhaps a slogan or catchphrase, it would be best to refrain from using text on the front of your brochure. When it comes to the images themselves, use your logo or professional images of your own spa. High-resolution photos can showcase the ambiance and atmosphere of your spa, enticing potential clients to experience it firsthand. Actual images from your spa will resonate more with readers than something that is clearly a stock image. If you’re at all unsure about the image(s) you choose, ask for feedback! As a business owner, you have an abundant reservoir of external input and suggestions at your disposal. At the end of the day, version one is better than version none.
About
The About section of your brochure should be succinct, but informative. Things like your brand’s core values, visions, and mission statement can (and should) be included here. You can also share your spa’s origin story for a humanizing touch. Use this as an opportunity to introduce your spa and highlight what makes it great for your potential clients. Think: In as few words as possible, what makes MY spa unique? Depending on the size of your spa, you can include a list of your staff members within the About section, but this is up to your creative liberty. Otherwise, details of that nature would be included in a separate Staff section of your spa brochure, but we’ll dive into that shortly.
Contact Information
This section is rather straightforward and designed to be clear & concise. Your Contact section should exclusively feature your contact information. An email address, spa phone number, and website can all be listed here. If applicable, you can also incorporate a concise yet informative set of scheduling instructions guiding potential clients on how to seamlessly book appointments with your spa (Pro Tip: Include a QR code to your Vagaro booking page!). This will enhance the accessibility of your spa, facilitating a smooth and convenient experience for prospective customers.
Therapists & Staff
If you have staff members, it would be wise to include a Staff section inside your brochure. These introductions can be short and are mainly used to highlight the qualifications of key spa personnel for the potential client. If possible, consider incorporating professional headshots of each of your staff members too—this personal touch not only fosters trust but also creates a welcoming impression for prospective clients.
Preview of Service Menu
It’s imperative to include the different services or offerings from your spa’s service menu. This is your opportunity to showcase the unique experiences & treatments your spa has to offer. This section of your brochure should provide readers with a tantalizing glimpse of your menu that leaves them eager to explore the full spectrum of luxurious services awaiting them at your spa.
Location & Hours
A section that includes the address and hours of your spa should be mandatory in your brochure. Once you’ve successfully captured the interest of a prospective client, they’ll need to know when and how to find you. This information is typically listed on the same page as the About section in your brochure; however, the final layout for your brochure’s structure is ultimately up to you.
Visuals
It’s important that you’re including high-quality images throughout your entire spa brochure, not just the front cover. The pictures that you choose to include can illustrate specific treatments, highlight amenities, and visually guide readers through the spa's layout. This not only enhances comprehension, but also makes the brochure more engaging and memorable.
If you’re a spa owner or wellness professional, consider a 30-day free trial with Vagaro—the spa software that supports & grows with your business, and your partner in the pursuit of higher success!