Create a Spa Service Menu (with Downloadable Template!)

Your service menu is going to be one of, if not the first thing that a potential client sees when visiting your spa, whether it be in person or on the web! It’s your first opportunity to make a meaningful impression on someone. Consequently, it’s imperative that you’re giving your spa menu the attention it deserves so you don’t accidentally deter any potential business. Your service menu should include everything you offer in regard to spa services and products, such as body treatments, hair removal, and nail services to cater to different customers.

What makes a spa service menu eye-catching to begin with? How should you structure your pricing to appeal to different customers? How long or short should it be? Well, these, among other burning questions, will be answered as we take a deep dive into exactly what your spa service menu should look like, include, and how it should perform! Before we get started, download the spa menu template, below!

Download the Spa Service Menu Template!

We’ve created a spa service menu template as a means of providing readers with a foundation when creating your spa’s menu. If you’ve downloaded the template, don’t be shy to make it as uniquely yours as you desire—the sky is the limit. There are some things to be cautious of when creating your menu, though. Let’s jump in!

Spa Menu Dos and Don'ts

From a visual perspective, it’s important that you’re not using clashing colors, logos, themes, or other digital assets that are going to make your spa menu difficult to read or understand. By using color schemes, fonts, or other designs that mesh cohesively, you’re more likely to attract potential clients. Don’t forget to include your business’s logo on the service menu as well. By incorporating aesthetically pleasing visual assets and emphasizing add-ons such as essential oils in your treatments, you can captivate visitors, build trust, and make a lasting impression on anyone browsing your spa service menu for booking. A premium-looking service menu helps nurture perceived value among potential clients, which in turn helps justify premium price points for your services.

Another common pitfall to avoid when creating your day spa service menu is including too many items and overcrowding the menu itself. It can be easy to accidentally overwhelm someone who visits your spa for the first time if there’s too much going on with your service menu. Think: What are some ways you can trim the fat from your menu? Get creative! This could be used as an opportunity to drive sales and spread awareness about your brand. For example, rather than listing out every add-on that you offer at your spa, include an excerpt on your menu that prompts them to ask about your add-ons! You can leverage this time as a moment to not only inform your client, but to build a relationship with them as well.

Creating a Dynamic Pricing Structure

Setting dynamic pricing for your spa services can be a smart strategy to maximize revenue while meeting the diverse needs of your clients. It can also help manage your service offerings more effectively. Here's how: Dynamic pricing involves creating varying prices based on factors like demand, seasonality, and even the time of day. For instance, you might offer lower prices during off-peak hours to attract clients who might not otherwise visit, while charging premium rates during weekends or peak times when demand is high. This approach not only helps you fill your appointment book more consistently but also ensures you're making the most out of busy periods.

Dynamic pricing also lets your spa remain competitive and responsive to market trends since you're adapting prices to match the ebb and flow of demand. That added flexibility could even improve customer satisfaction as clients appreciate having options that suit their schedules and budgets.

Where Your Spa Menu Should Live

While having a visually appealing service menu is incredibly important to your spa’s success, there’s a box we should be checking first: Where is your spa service menu going to reside? Having your service menu beautifully printed out for in-house guests is great, however, potential clients are far more likely to view your business on the web prior to going in. So, it’s important that you have your service menu built out, and equally important that you have a clean & professional-looking website or online portal that will be hosting it!

There are plenty of website builders on the market nowadays, each offering different solutions. If you’re having a tough time deciding which is best for you, meet: Vagaro MySite—the website that updates itself! If you’re a Vagaro business, MySite is automatically & fully integrated with your account, which means your spa’s website remains up to date, customizable and always visually stunning.

At the end of the day, creating a spa service menu is something that needs to be unique to your business, brand & vision, and should emphasize natural beauty and holistic well-being. When a client views your service menu, it should lure them into doing business with you. Your spa’s service menu almost serves as a business card, oftentimes being the first thing a client of yours might send to their friends or family members. It should be frequently updated as your business grows & diversifies, seasons change, or your values realign, and this is taken care of automatically for you when you use Vagaro MySite. If you’re still a bit unsure where to start, download this spa service menu template that we’ve prepared for you!

Spa owners and wellness professionals seeking a business upgrade, consider a 30-day complimentary trial with Vagaro—the software designed to align with your business at every stage of its journey, and your partner in the pursuit of success.