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For businesses affected by a COVID-19 closure or shelter in place order, it’s more important than ever to keep your business top-of-mind and attract new customers to shop your online store and register for your live stream options. That way, when you get back to work, you’ll have more new clients to welcome back and add to your established customer base. Click here to read a letter from our CEO, detailing how Vagaro is here to help your business get through this crisis.

According to research published by the US Small Business Administration (SBA), only 50% of small businesses make it past their first five years, and only 1/3 of all small businesses make it to their 10-year anniversary. Although that statistic seems grim, it’s important to bear in mind that there are steps you can take to make sure that your business plan stays on track, instead of getting derailed.

Get Featured to Give Your Brand an Edge

One of the steps you can take to ensure your longevity is to make sure your brand stands out in a crowd. While the easy access of information on the internet and social media makes many aspects of marketing easier, it also makes it more difficult to set your business apart from the competition. It’s not just about showcasing your skills, services, live stream options, or products—sometimes you’re simply competing for attention from browsing customers! One of the easiest, most cost-effective ways to differentiate your business in a crowded market is to increase your online presence in a powerful community. As a Vagaro Featured Business, your business listing will be prioritized over other local businesses on the Vagaro.com Marketplace, Vagaro App, and listing pages. Here are the top five ways Vagaro’s Get Featured can help your small business thrive, even in a crowded marketplace.

1. Build Your Brand Visibility (And Credibility!)

To attract new clients, make sales, and ensure your business longevity, it’s vital that new customers both recognize and trust your brand. In a manner of speaking, your brand’s visibility and credibility is a measure of success. But to many business owners, this goal may feel like deciding to scale a steep mountain! As a short-term campaign, Get Featured is a great way to gain visibility for your brand. Then, make sure your business listing is robust with content. Include descriptive explanations of your services, photos of your storefront, photos of your services and products, links to your live streaming options, and customer reviews, and you’ll be able to build brand credibility as well!

2. Grow Your Network

Did you know that over 5 million users use the Vagaro.com marketplace and Vagaro app to research and book services in the beauty and fitness industries? Vagaro browsers run searches on the marketplace to look for information and booking for everything from salons and barbers, to spa, fitness, and live stream options and everything in-between. Get Featured on Vagaro takes out a lot of the “guesswork” involved in modern online marketing, by centralizing where customers go to find information. We provide a mobile-friendly platform that’s perfect for users on-the-go. That makes the Vagaro Marketplace a great home base for your business to make an impact, increase your online presence, and grow your network. When you’re a Vagaro Featured Business, leads and potential customers will come to you—instead of you figuring out how to find them.

3. Attract New Clients

I wanted to Get Featured just for some extra exposure. I get so many calls just from being on that front page—it’s great!

–Chris Cooper, Former Oakland Raider and owner of Cooper Sports Performance

Getting Featured on Vagaro helps put your business on the map. Vagaro software is integrated, making it simple to attract new clients through discovery, then reach them via email, messaging, and social media. Upload photos to your online portfolio to showcase your services, storefront, and products. Reinforce your brand credibility and customer loyalty through customer testimonials and before-and-after photos of your work.

4. Stand Out—Even in a Crowded Market

If your business specializes in a certain service or technique, if you offer customers the convenience of live stream options, or if you carry an exclusive product line, Get Featured is a great place to cater to your niche audience. While on one hand, you want to make sure that a casual browser knows that your brand offers “the basics,” it’s equally (if not more!) important to note your areas of specialization. To stand out in a sea of competition, give new visitors something that makes your business memorable. Remember to build out your “Who We Are” or “About Us” pages—be specific about who you are, your history, your specializations, and your values. The more specific you are, the better a new client will know if you’re a match for what they’re looking for.

5. Target Your Audience

In service-based businesses, it’s vital to remember that by trying to serve everyone, you might end up serving no one. Knowing the target market you want to reach not only helps your business stand out from your competitors, but it also helps you refine the message you’re sending. Over time, this can help you save money, time, and hassles. When you’re a featured business, half the heavy lifting is already done for you because Vagaro.com market and app users are already searching businesses in your industry. Because you’ve already effectively “narrowed the funnel,” instead of hoping your audience is looking for a business like yours, instead, you’ll be able to focus on the qualities, services, and products that make your business unique.