Get a total recap of how your business did in 2024, market those impressive stats, and use that knowledge to supercharge your success in 2025! Let’s take a look at how you can calculate some of the most important pieces of your business data through our Reports feature if you’re a valued Vagaro member.
Top-Selling Products
Your top-selling product(s) is likely to be a large contributing factor to your overall revenue! To calculate your top-selling products for 2024, navigate to the Reports tab of Vagaro. Once there, maneuver over to the Product Sales Report. Next, click the Date Range field at the top of the page, followed by This Year. Then, click Run Report. After running your Product Sales Report, click the top of the Quantity column to sort your report.
After doing so, your Product Sales Report will show you the most-sold products at the top, cascading down in descending order.
Most-Booked Service
It’s always a good idea to gather some understanding about why your clients love frequenting your business, as it’ll provide you with direction in navigating today’s dynamic market. So many services offered out there, so little menu space, right? Well, now you can do just that! To find your most-booked service of the year, head to your Services/Classes Report—just below your Product Sales reports. Like before, be sure to set your Date Range to the This Year option. Next, click Run Report! Once the report’s been run, click the column labeled No. of Appointments/Classes. After doing so, your Services/Classes Report will list the most-booked service for the year, cascading down to the least-booked.
VIP Client
To see which of your clients booked the most appointments with you for the year, head to your Customers Report, found in the same Reports section of Vagaro mentioned previously. Next, select the Grid View option located on the upper-righthand side of the report:
After selecting Grid View, click on Advanced Filters at the top of the page, followed by Last Visit. Then, choose After from the Last Visit dropdown menu. Next, set the date to January 1, 2024. After setting the Last Visit date to beginning of this year, click Run Report. For the final and most important step, click the top of the column labeled: App. Booked. Doing so will organize your Customers Report by those who booked the most appointments with you since the beginning of the year to those who booked the least.
Total Appointments for the Year
To calculate how many total appointments you had booked during 2024, head back to the Services/Classes Report that we had used before. Then, click into the Date Range field and choose This Year. Once you do, click Run Report, and the total number of appointments for the year will be listed along the very bottom of the report underneath the No. of Appointments/Classes column.
Best Review of 2024
Here are some tips & tricks you can use to help navigate through the different reviews that clients have left for your business! Starting again from the Reports section of your Vagaro account, navigate to the Review Management Report. Once there, the first thing you’ll need to do is set the Date Range field to This Year, as we’ve been doing. Next, you can click into the Review Rating field to choose however many starred rating that you’d like to run this report for. You can then use the Advanced Filters option to filter out reviews that don’t include pictures, if you’d like to narrow down your search a bit. Once you’ve set your filters to your liking, click Run Report. You can then decide which review(s) is your personal favorite and perhaps even use that in some of your marketing!
We hope the past year has ushered in nothing but triumph and exceptional growth for your business. As we look to the year ahead, Vagaro stands committed to you and your business every step of the way! Cheers!
If you’re a salon, spa, beauty or fitness professional, it’s time to start thinking about maximizing your potential with a free 30-day trial with Vagaro—the software that scales with your business!
