As a business owner, you shouldn’t need to confine yourself to the boundaries of a software or app. If anything, that software should act as a tool you can use to push past the obstacles or challenges you face. In fact, regardless of industry, being flexible is a must as a business owner, and your management software should follow suit. While just about all business management software claims to help with that, how many actually do? GlossGenius, for example, says they can help you reach your full entrepreneurial potential, but there’s a couple key capabilities that they’ve seemingly forgotten to offer.
Basic Booking Integrations: Stop Paying Extra
You shouldn’t need to pay extra or upgrade anything just so clients can book with you on Google. After all, Google doesn’t charge for it, so why should your booking software? At Vagaro, we want you to be seen by the masses. That’s why we’ve included the Google Book Online button completely free in your Vagaro subscription. If you don’t already have a booking link directly on Google, here’s why you need one.
A Google booking link provides a convenient and easily accessible way for potential and existing customers to book appointments with you directly from their initial search results page. Like we’ve mentioned in another article, most people don’t look past the first three search results on Google, so the less barricades you can put between them and booking with your business, the better.
By now, you’ve probably noticed a pattern here. That’s right—GlossGenius does not offer this capability for free like Vagaro does.
Earn What You’re Owed: Cancellation Fee Management
We’ve covered some ways Vagaro makes your life easier than GlossGenius, but let’s take it a step further, and talk about something even more maddening: pointless switching between settings. A quick question for GlossGenius users: Why does it take extra clicks or back and forth navigating to charge someone a cancellation fee? Vagaro allows you to set a default cancellation fee percentage or amount for all bookings, but also automatically provides you with the option to charge a custom fee after marking an appointment as a cancellation or no-show.
While GlossGenius has the right idea and allows users to set a default cancellation fee percentage, they’re still missing a piece of the puzzle. After a full day’s work, or during peak hours, it can be mentally exhausting to need to swap between settings to do something that should be a single tap. We get it. Our goal is to bear more of the tedious admin burdens, so you can spend more time on your craft. While other things, like your business’s marketing campaigns, deserve a little extra finesse. Here’s why…
Marketing the Way YOU Want: Email & Text Campaigns
Personable emails create a sense of connection and build relationships with your audience. When recipients (your clients) feel like they’re receiving messages from a person rather than some faceless corporate entity, they’re more likely to engage with the actual content of the email and develop a positive perception of your brand. As a matter of fact, it’s estimated that only 21.33% of people open their emails across every industry.2
This is exactly why it’s important that you’re using engaging subject lines, imagery, branding, and other supplementary content in your emails. It’s hard to do that when your business management software doesn’t let you though, right? Fortunately for you, we don’t gloss over key details like that.
We know that trust is a vital factor in business, and when customers feel a personal connection to your marketing content, they’re more likely to trust your brand. Trust, in turn, contributes to long-term customer loyalty and repeat business. This all ties back to exactly why Vagaro lets you craft your marketing campaigns the way you envision them, and even offers personalization options to really resonate. We understand the importance of a human touch, and the relationship between you & your clients—and it all starts with how effectively you communicate.
Vagaro’s robust email and text marketing features will ensure that your clients don’t just skim over your content, but actually connect with it. Our campaign builder utilizes customizable drag-and-drop modules that each have a unique function, which make it easier for you to bring your vision to life. Here’s just a couple of things you can do with Vagaro’s marketing campaign builder that GlossGenius…might get around to eventually:
- Personalized call-to-action (CTA) buttons
- Social media buttons
- Custom imagery and branding
- Preset announcement, holiday, misc. campaign templates
Did You Know?
You receive 1,000 free marketing campaign emails each month, just for being a Vagaro user!
So, stop sending content to your clients that might as well go in their spam folder, and see what you can create with Vagaro’s email and text marketing tools. If you need further convincing, check out these awesome campaigns that were created in Vagaro:
If you’re a beauty, wellness, or fitness professional, stop letting software limitations define your vision, and see what you can do with a complimentary 30-day trial with Vagaro! It doesn’t take a genius to see the best software option is one that can flex, scale, and grow with your business.
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