Over the past decade, the landscape of business management apps has become increasingly murky. Everyone wants a piece of the pie, but are they all worth their salt? Let’s see how GlossGenius, who claim they are, stacks up to Vagaro. As a business owner, you’re well aware of how precious time is. In fact, we already covered how Vagaro makes your life easier by giving you your time back while GlossGenius…tries its best. Now, here’s two (what we consider basic) ways Vagaro can put some extra money in your pocket.
1. Upsell with Your Service Add-Ons (or don’t?)
While both GlossGenius and Vagaro offer online sales and booking with your business, that’s where the similarities come to an abrupt halt. Have you ever wanted to draw attention to some of your other services or products without the pressure of having to annoyingly upsell your clients at checkout? While that might be the troublesome reality for GlossGenius users who aren’t offered the option for add-on features, it’s not Vagaro’s idea of good business.
Take online sales to the next level and maximize your revenue with Vagaro’s Add-Ons feature. While the most direct benefit of offering add-ons at your business is the potential for increased revenue, add-ons also provide an opportunity to upsell and cross-sell additional products & services to customers, leading to higher transaction values. But it doesn’t take a genius to know that. Did we mention that add-ons in Vagaro are completely free to use?
Pro tip:
Check out this article where we dive into specific upselling techniques you can use to instantly boost revenue.
Add-ons also come with higher profit margins compared to the core product or service that you offer. This largely contributes to your overall profitability, especially if the cost of producing or providing the add-on is relatively low. For example, if you own a gym, you could upsell things like group classes or recovery tools, which offer cost-effective operating expenses in comparison to the main core services you might have. Not to mention, businesses that offer a variety of add-ons typically gain a competitive edge since consumers appreciate the ability to customize their purchases1, making your business more appealing compared to competitors offering standard services or packages.
2. Drive Client Loyalty with Points
Simply put, a point-based reward system is an incredibly effective way to drive customer loyalty in your business. That’s why Vagaro lets you set points to be awarded for the services and classes that you offer, or even when a client leaves you a review. Points can then be redeemed for something that you offer at your business.
When customers earn points for their purchases, it encourages them to return not only to accumulate more points, but to redeem them!2 Offering bonus points for frequent purchases can create a sense of urgency and motivate customers to shop more often. And, by providing exclusive deals for your loyalty program members, you give them a reason to choose your business over competitors. If you own a medspa, for example, you could set points for your microdermabrasion skincare products so that after a client has purchased three of them, they get the fourth free!
That’s just an example, though. How your loyalty program functions is entirely up to your preference. GlossGenius doesn’t offer you that flexibility—in fact, they don’t have a loyalty program or points feature at all. But, maybe it’s on their to-do list.
Before You Continue:
See how you can set up your own loyalty program in Vagaro!
If you’re a business owner or beauty, wellness, or fitness professional, stop wasting your time with software that can’t grow with your business. It’s time you brought your vision to life, so make it happen with a complimentary 30-day trial of Vagaro—we back your success at every step.
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