2024 was a year of groundbreaking innovation and transformative progress for Vagaro and its community. With trailblazing feature releases and the evolution of iconic.24, we pushed the boundaries of what our software can achieve for businesses, empowering each other to reach unprecedented milestones.
Here are some impressive stats that highlight how Vagaro redefined possibilities over the past 365 days!
Innovation Beyond Booking Software
In describing the last 365 days, busy is an understatement. We released no fewer than 73 product features & enhancements this year, many of which expand expectations of what a booking and management software can do—or even BE—for a business.
From integrated AI technology to improved customization features and more powerful (and flexible!) point of sale solutions, Vagaro empowered businesses to be more in 2024.
Some exciting feature releases included:
Personalized Email & Text Marketing
Personalization is key to client retention and marketing, and Vagaro’s upgraded email and text tools make it easy. Whether it’s a follow-up email, a Daily Deal text, or a birthday message, you can create tailored communications that make every client feel valued, and more than just a number in your sales history.
Vagaro AI
Ai isn’t the wave of the future; it’s the wave of the present and Vagaro has enabled its users to coast on top of it. The latest addition to the Vagaro platform leverages artificial intelligence to craft:
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Business Descriptions: Clearly showcase what clients can expect.
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Service & Class Details: Highlight your offerings to attract clients.
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Membership Info: Promote premium plans to boost recurring revenue.
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Policies: Simplify refund and cancellation terms for clarity.
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Employee Bios: Share team expertise to build client trust.
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Daily Deals: Create enticing offers to drive sales.
Vagaro’s ai chatbot further streamlines client communication by answering all questions a client may have instantly.
Vagaro Payroll
One of the worst parts of being a business owner got a LOT better in 2024. We know that, as your business grows, managing payroll can become challenging, but Vagaro Payroll simplifies the process by ensuring accurate, on-time payments without the hassle. With customizable features, it:
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Supports direct deposit
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Maintains detailed payroll histories and tax records
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Ensures compliance with tax laws
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Manages deductions
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Streamlines onboarding
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Customizes PTO schedules
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Securely stores sensitive financial information
Connect By Vagaro
Through Connect by Vagaro, the 2-way messaging feature available via the Connect App or Vagaro Desktop, you can maintain clear, direct communication with clients and employees anytime, anywhere.
This ensures a personalized, seamless customer experience while boosting team productivity and collaboration in real time. By streamlining communication, Connect helps you stay efficient and connected while creating more time for work-life balance.
Custom Colors for Personal Tasks
Sometimes the simplest solutions make the biggest difference. Vagaro users were tired of a monotone calendar, and we heard their cries! Now they can color-code their personal tasks exactly how they want.
This calendar personalization can boost workflow efficiency by assigning custom colors to personal tasks!
Custom Service Hours
We were excited about the release of Custom Service Hours this year. This highly requested feature gives users greater control over their schedule by allowing them to offer specific services on designated days and times.
This feature helps maximize availability, improve productivity, and better meet client needs. With Custom Service Hours, managing their calendar got a lot easier for Vagaro users.
PayPro & Pay Pro Mini
The fully integrated Vagaro PayPro and PayPro Mini redefine the point-of-sale experience for businesses of all sizes!
Effortlessly manage appointments, accept payments, and streamline operations while providing customers with a clear and convenient checkout process—directly from your Vagaro devices.
Tap to Pay on iPhone
With regards to the checkout experience, so much rests on a simple tap... Vagaro businesses got the ability to accept contactless payments directly through a client’s iPhone, eliminating the need for separate card readers.
Clients simply tap their card or phone near the merchant's iPhone to pay. This enhances the customer experience, reduces costs for businesses, improves security, and offers greater flexibility, making it a valuable tool for businesses of all sizes!
Inventory Upgrade
Product Variants revolutionized online sales and inventory management for Vagaro users this year, enabling them to boost revenue and manage their stores like pros.
Now, they can easily create product variations for size, color, and more, complete with detailed descriptions and multiple photos. They can also:
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Streamline inventory with purchase order filters and low stock alerts
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Enabling searches by specific attributes
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Provide size guides and sharing direct product links
Sell Products in Packages
Vagaro already offered powerful tools to boost your revenue—and in 2024, it’s even better! Now you can include products in the packages you sell, making them more appealing to customers while increasing your revenue.
This feature enables you to easily group products with complementary services or classes, customize packages on the fly, apply automatic discounts at checkout, and tailor offerings for seasonality.
Packages are already big moneymakers—now, make yours even more valuable by adding products!
Mysite Blog
Mysite already provided a sleek, responsive, and SEO-friendly business website for Vagaro users—and it got even better in 2024!
Now, you can share your expertise effortlessly with Mysite’s new Blog feature. It has never been easier to create engaging, SEO-rich posts in minutes using AI-powered tools to connect with your audience, boost visibility with SEO-optimized content, and drive client conversions by linking directly to Vagaro products and services.
The Future of Business Funding & Growth
In 2024, Vagaro helped its customers invest in themselves and the future of their businesses. How? Through Vagaro Capital, the business-friendly way for entrepreneurs to fund business improvements, big and small.
So, how much money was funded to businesses with Vagaro Capitol in 2024?:
$43,501,107.00
Yep. Breathe that one in. Over $43.5 million (or, the yearly salary of the most elite professional athletes) to fund improvements, more space, new services, new equipment and more.
Top Cities Feature Some NEW Faces
Vagaro actually helps businesses across the world become more efficient and profitable. What are the top cities repping our software?
Here are your top 5 cities with the most active businesses on Vagaro:
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Los Angeles, CA
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Houston, TX
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San Diego, CA
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Charlotte, NC
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Chicago, IL
Keeping Calendars FULL In 2024
We weren’t the only ones who were busy this year. YOU were busy taking appointments, working around the clock making clients feel beautiful, relaxed, renewed, confident, healthy and fit...
Appointments Created: 141 Million
That’s right: 141 million appointments were created across the Vagaro app and Vagaro Marketplace. Where did you all find the time? Oh, right...you make the time, and put the work in like the bosses that you are.
And lordy, that’s a whole lot of work ethic (and a LOT of revenue to boot!)
Communication Was Key in 2024!
Regular communication is key to any mutually beneficial relationship—especially between businesses and their clients.
Whether you were marketing daily deals and holiday promotions; sending birthday wishes and appointment reminders; or messaging clients directly via Vagaro’s Connect app, you stayed top of mind for clients in 2024, and the numbers prove it:
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Total Emails Sent: 18,573,593
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Total Texts Sent: 85,365,869
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Total Connect Messages: 1M+
Retention and Revenue hinge on your ability to be accessible and relevant to your client base and you didn’t miss an opportunity this year!
The Tools to Thrive in ‘25
2023 exceeded all expectations, and 2024 built on that momentum. But the real horizon? 2025—a year of bold expansion and even stronger tools to empower your business. We’re not just enhancing the best booking and management software; we’re evolving it to help more businesses thrive.
Our mission? To deliver innovative features, unmatched support, and solutions that drive your success further than ever. Here’s to reaching more, growing bigger, and achieving greatness together in 2025!