Brand consistency means representing your business the same way across all your marketing channels. This includes the graphic elements that make up your identity (fonts, colors, images), as well as any slogans that appear on your business’s logo, website, booking page, marketing email, gift certificates, social media pages & merchandise. Vagaro’s Custom Brand Package strategically bundles this together for your business, giving you variations on each design element and guidelines specific to your business for when & how to use them effectively.
Why is that necessary? Well, should you go with a single-color or full-color logo? Should you use the exact same brand colors and fonts for everything? Think about how a sports team’s home uniforms, away uniforms, practice gear, gameday gear and branded merchandise all differ slightly. You should also think about whether that dream logo you have in mind is scalable for both a business card and a t-shirt.
Businesses on Vagaro can rely on our Design Services Team to answer these questions, understand their specific needs, and distill their brand into a package of artful & effective designs for every customer-facing touchpoint.
Vagaro’s Custom Brand Packages include:
- 4 logo variations & multiple file types for each:
- Full-color logo
- Single-color logo
- Black-only logo
- White-only (reverse) logo
- Simplified brand icon
- Gift certificate design
- Email banner design
- 2 recommended brand fonts
- 3 recommended brand colors
- A digital brand guidelines booklet for your business
That’s a lengthy list of elements & options, so working closely with professional designers will ensure that your brand shines everywhere!
The Benefits of a Vagaro Custom Brand Package
Leaving the creative legwork to professional designers who love what they do and understand the needs of your business & trends of your industry is the first great benefit of working with Vagaro. But let’s look at some others:
Additional Revenue: With your brand package, you can create an additional revenue stream and send your brand out into the world by putting your logo on bags, water bottles, shirts, stickers, decals and other merchandise, which you can sell in your Online Store or in-house.
**Convenience: **Vagaro’s Design Services Team collaborates with you on what it is you need & want, so your voice is always part of the process. You share your vision, we get to work, and all that’s left is your approval. Additionally, your completed logo, gift certificate & email banner designs will all be uploaded to your Vagaro Pro account for you so that you can continue to focus on running your newly branded business.
Brand Consistency: The included logo variations, fonts, colors & brand guidebook give you even more tools to keep a consistent brand across all platforms. Having a cohesive brand helps customers recognize your business, and when your business is easily recognized, it helps increase bookings.
Some things Your brand guidebook will help you with include:
- Logo & Logo Use: Yeah, this one is big. Your logo should be memorable but not too complex. In one visual, it encapsulates your mission, vision and values. Every color, font and design element should be selected purposefully, which Vagaro’s Design Services team helps you do, while giving you tips on how and where to use each logo variation.
- The Right Colors & Use: The colors that get approved are the ones that, like your logo, will be used everywhere for a consistent brand experience. They help tell the story of your business and culture. We’ll detail your exact color pallet and let you know which color modes are best for print, digital & booking page use.
- Fonts & Use: As with colors, approved fonts get used everywhere. In addition to choosing the perfect fonts for you, your guidebook details which of your ideal fonts work best for headers and body copy.
- Affordability: Working with Vagaro’s Design Services Team on your Brand Package is significantly more affordable than going through a third-party designer or agency. Two rounds of logo proofing are included in the initial purchase. Your purchase also includes all high-res files, which is not offered by most DIY logo websites.
How to Purchase Your Vagaro Custom Brand Package
Vagaro customers are just a few simple steps away from overhauling their brand. The Brand Package is easily found in the Shopping Cart dropdown menu of the Vagaro software.
What does a Brand Package cost?
A Brand Package can also be purchased using Vagaro Bucks!
Your Own Brand Checklist
brand termsNo one knows your business better than you. Here are a few things you can do on your own to help define your brand identity for your customers and employees. They can also help you to help us when we work on your Brand Package. Don’t worry, this can be a fun exercise:
- Choose Your Mission Statement: This is your anchor, what you put in your business plan and what should be front & center on your website. This is why you exist and what makes you different from your competitors. It’s more than just a bodiless idea; it will guide what your logo and other brand elements look like.
- Understand Your Audience: Understanding who your audience is and what is meaningful to them is going to directly affect your choice of visual brand elements, from colors and images to phrases.
- Express Your Brand Vision: Your brand vision can be thought of like your mission statement realized, which illustrates for customers and staff alike what you’re all about.
- Lay Out Your Brand Values: This guides your business’s culture and how you approach what you do. What you believe and how you go about your work trickles down to your staff and is subtly expressed in all branded elements.
- Nail Your Brand Voice: Will the words and phrases used on your materials echo a playful, serious, helpful, informative or humorous tone? Think about your audience, what they need and how you’d speak to them.
Vagaro’s Design Services Team is ready to work with you to create a package of brand materials that are professional, memorable & consistent—the hallmarks of all successful brands. Simply log into your Vagaro account to get the process started and check out the rest of Vagaro’s design services!