Crystal and Annabella Callipari, owners of CYL Infrared Studios, are redefining the wellness industry with their holistic approach to healing & recovery, and Vagaro is making their lives easier the whole way. As we take an insider glimpse into CYL’s mission, you’ll also see why Vagaro was their top choice for all things booking and business management. For the full story, be sure to check out the video below!
Just Roll with It: Your Lymph Nodes Will Thank You
Crystal originally began using infrared therapy in an attempt to treat her son’s allergies and asthma. As time and the treatments went on, the symptoms, meds, and injections began to dwindle, eventually to a point where none of it was needed any longer. It was then that Crystal and her daughter, Annabella, sought to share what they had found with the community: a natural, full-body healing and recovery service that provided long-term results. How does it work, though? Well…
If it’s your first time at a CYL location, they’ll start you out on their lymphatic roller. Using a wavy, rotating cylinder, the roller massages and rolls out your entire lymphatic system. Doing so brings any toxins stored in your cells to the surface where they’re removed using a post-roll infrared sauna session. You’re essentially “sweating from the inside out,” as Crystal explains. It’s healing on a cellular level.
Did You Know?
Infrared sauna treatments have been shown to reduce the autonomic nervous system’s overreaction to certain particles that often cause allergies, like pollen or pet hair. 1
Family & Franchise-Friendly Software
The CYL team thanks Vagaro’s dedicated Imports & Onboarding Team for making the switch to Vagaro seamless for all their 5+ locations. With operations stretching from Memphis to Dallas, and all the way to Denver, Crystal & Annabella needed business management software that could flex, scale & grow with their expanding enterprise. Two features in particular, though, helped bring their vision to life.
Flagship Syncing: Crystal appreciates Vagaro’s Flagship Syncing feature, which allows businesses with multiple locations to select a Flagship location that other business locations of your choosing will automatically sync with for things like settings, forms, scheduling, etc. This is a great way to efficiently manage the tedious admin tasks that might go into operating an enterprise or multi-location business, saving you time and resources.
"Being able to enter in products or services into one location and have it magically do its job and push it out to all five locations is a real time-saver for us." –Crystal Callipari
Email Marketing: Vagaro’s email and text marketing features make it easy for you to communicate with your clients how you want, the easiest way possible, whether it be via an email or text blast to everyone on your client list, or just to a specific group of individuals. That’s not all, though. When it comes to the actual creation of your content, Vagaro’s marketing campaign builder uses customizable drag-and-drop modules that allow you to create emails or texts the way you want. Creating engaging content doesn’t need to be a guessing game anymore.
"Email marketing has been absolutely crucial for our business, and it’s really helped it take off within the past six months, simply because it’s so easy for our new clients who don’t quite know about us yet." –Annabella Callipari
So, rather than sending messages that might as well end up in your clients’ spam folders, send them something they can be excited to open. As a matter of fact, 52% of consumers have reported looking elsewhere for their shopping needs if a brand sends them an email that isn’t personalized.2 While that seems like a big number, it’s not that surprising. Vagaro businesses, however, can take advantage of personalization options, like adding client names to correspondence or suggesting products perfect for certain individuals.
We can’t wait to see what more the Calliparis accomplish as they continue to inspire all who have the privilege of visiting a CYL location. Way to go, Crystal & Annabella! We couldn’t be happier to be a part of your journey.
If you’re ready to give your multi-location business the same advantages, consider a complimentary 30-day trial with Vagaro, the software that’s dedicated to providing a 5-star experience for both you and your customers!
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