Think of a domain like a home address for your website. In short, a website domain is a unique name that helps people find you online, like www.vagaro.com, for example. It’s a readable address that’s used to identify a specific location on the internet, and serves as a way to easily locate and access websites or resources on the web. So, it stands to reason that the simpler your website domain name is, the more likely it will be remembered.
Domain names play a crucial role in branding, online presence, and in attaching a recognizable identity to your business's name on the internet. If your address isn’t personalized, or it’s difficult to decipher, existing and potential clients will have a harder time locating your business, just like in real life! There’s more to it than that, though. A custom domain fosters brand cohesiveness and proves to clients that you take your business and your professional image seriously. Let’s have a closer look.
Cohesive Online Presence
Constructing a cohesive, unified online presence needs to be a top priority for you as a business owner, especially as the use of online shopping grows more prevalent. It starts with your personalized MySite. If we peel back another layer, you’ll find the real secret to seamlessly meshing your online presence is to use a personalized domain. A custom domain name reinforces brand identity, makes it easier for customers to remember your business, and contributes to a unified and professional image across the different online platforms that you can be found on. As an example, imagine you’re browsing the web for a new Jiu-Jitsu class. Which website would you click on first?
- Website A: www.acmebjj.com
- Website B: www.mysite.vagaro.com/acmebjj
Safe to assume you’d choose website A, right? Read on to see why.
Build Trust Among Clients
As we covered briefly, a custom domain name builds brand consistency online. That consistency is what helps build trust with customers, while also fostering a memorable and positive experience with your brand. A personalized domain shows you’ve invested in establishing a dedicated online presence, which instills confidence in potential customers. When you’ve earned the trust of clients, they’re likely to not only stay with your business longer, but also recommend you to their families and friends.
Rank Higher Online
Higher Search Engine Optimization (SEO) rankings are vital to your success as a business owner using Vagaro MySite. The higher your SEO rankings are, the more visible your MySite is to anyone browsing the web. For example, if you have higher SEO rankings, when someone searches for a “couples massage near me” on Google, the higher your massage studio will display in the search results.
Why should that matter to you, though? Well, the very real truth is that most people only click on the first few results they see after their initial web search.1 So, the higher up your MySite is listed, the better your chances are of people clicking on it. Remember, more website traffic equals more potential business.
Where Do I Get My Domain Name?
Much like your custom-made MySite, you can get your domain name through Vagaro! Either secure your domain via the Vagaro MySite builder or connect an existing one if you already have it. If you have any questions at all, feel free to give our support forum a peek, or call our 24/7 live and local support team for assistance.
Bonus Content:
Check out this presentation from our iconic.23 conference that explains how you can organize your digital presence.
If you’re ready to be taken seriously online, make it happen with a complimentary 30-day trial with Vagaro, the software that can flex, scale, and grow with your business!
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