On September 24–25, 2023, hundreds of beauty, wellness and fitness professionals converged on San Diego’s Gaslamp Quarter for the iconic.23 conference—the industry event of the year. It was two incredible days of networking, events and knowledge sessions stacked with tips on how to streamline, grow & elevate your business—with a lit afterparty & a yacht cruise around the San Diego Bay thrown in. Couldn’t make it this year? It’s definitely not the same as having been there in person, but we’ve got the next best thing. Check out this complete list of iconic.23 sessions featuring a long list of leaders, industry powerhouses and celebrity speakers!
iconic.23 Sessions
Sunday, September 24
Vagaro CEO, Fred Helou talks about new developments at Vagaro, and gives an exciting sneak peek at future feature announcements & launches!
Speaker: Fred Helou
Kendra Scott, CEO & founder of Kendra Scott Jewelry, shared how she grew a $500 endeavor in her spare bedroom to the billion-dollar brand it is today.
Speaker: Kendra Scott
Jason Everett shares tips on hiring smart and how you can create a pipeline for new talent from helpful resources that you may not have thought of before.
Speaker: Jason Everett, Owner & Founder of High-Performance Salon Academy
Learn to build a successful retail culture at every level of your business using Vagaro features like add-ons, inventory, online store & more!
Speaker: Renee Sison, Product Marketing Manager at Vagaro
Learn how to increase your demand, boost your income, and create the lifestyle you want from Britt Seva, renowned business coach, former salon director, and host of the #1 podcast for beauty pros.
Speaker: Britt Seva
Find out how best to implement results-driven marketing strategies that work so you can focus on your craft & your clients.
Speaker: Alec Sukoski, Vagaro’s Director of Product Design
Paula Peralta breaks down how to make the most of your Vagaro software and implement more of the features that will help you grow your business.
Speaker: Paula Peralta, Los Angeles-based celebrity hair stylist, business owner and artistic director at Paul Mitchell.
Luka Hocevar takes a deep dive into the 3 Cs of getting people in the door and building out your brand, which include: Content, Communication & Conversion.
Speaker: Luka Hocevar, Owner of Vigor Ground Fitness
Learn how to use Vagaro’s brand-new website builder, MySite, to amplify your online presence and increase customer convenience.
Speakers: Cassidee Banks, Owner of Golden State Strands & Emannuel Nevarez, Vagaro’s Technical Training Manager
Vagaro’s software is built for everyone from solopreneurs to multi-location enterprise ventures. Learn how to use multi-location features to run your day-to-day with ease, efficiency & accuracy.
Host: Nick Romero, master barber, educator, owner of the Rawknyks barbershop, and head of the Thank My Barber organization.
Speakers: Olivier & Dulcinea de Roany, Owners of Humble Bee Sugaring Studio; and Tina Merli, Manager of Alchemy Face Bar
Our awards ceremony celebrated those who have taken their brand to new levels, using Vagaro's software. Awardees were crowned by none other than business guru, Tabatha Coffey!
Monday, September 25
Tabatha Coffey, hairstylist, salon owner, author, tv star, and businesswoman extraordinaire shared her journey and knowledge with the crowd.
Speaker: Tabatha Coffey
Emmy award-winning television host & beauty entrepreneur, Jeannie Mai, explored the importance of growing your professional & personal brand by embracing change and taking risks.
Speaker: Jeannie Mai
Panelists shared proven tips on everything from client retention & time management to marketing strategies & social media content creation for growing a successful beauty business.
Moderator: Damilola Adejonwo, makeup expert, blogger and YouTube sensation based in the U.K.
Panelists: Ashley Bias, celebrity Makeup Artist & Founder of Bias Beauty; Cassie Baker, Owner of Lamy Lift, Celebrity Lash & Brow Artist; and Kechia Taylor, Makeup Artist & CEO of Brows & Co.
From innovative techniques to best business practices, this panel of trailblazing industry professionals offered actionable insights on how to improve your salon or barbershop.
Moderator: Paula Peralta
Panelists: Jack Mead, top U.K. stylist, 2022’s British Hairdressing Awards finalist & co-owner of the salon Jack & The Wolf; Nick Romero; Dominique DiBenedetto, salon owner, wig specialist, hair color educator & owner of Wigs by Dominique; John Mosley, celebrity barber and educator, and founder of the brand, Popular Nobody; Ronna Green hair stylist and the co-owner & operator of Rare Touch, a 4th generation family-owned salon.
Learn how to harness momentum in the self-care & wellness boom and use it to grow your business from our panel of leading spa & wellness professionals.
Panelists: Matthew Miller, skin guru, business owner, massage therapist, educator & the founder of Matthew Miller Cosmetics; Krista Davidson & Mai Sims, massage therapists & owners of Bodyology Therapeutic Massage, which specializes customized and personalized massage therapy; Dulcinea de Roany, esthetician and co-owner of the Humble Bee Sugaring Studio chain
Stylist & social media guru, Cameron Kepford, shares all the best brand-boosting tips & tactics from his exclusive social media marketing playbook!
Speaker: Cameron Kepford, social media influencer, accomplished stylist & salon owner, and recipient of the 2016 Vidal Sassoon Professional Beauty Education scholarship
iconic.23 was an incredible experience! Speakers brought decades of combined industry knowledge and business acumen to all who attended. Guests brought a great vibe and the willingness to connect, coming away with memories, relationships & innovative ideas to amplify their success. If you’re a business owner, you can get a leg up on your success now by signing up for a FREE 30-Day trial of Vagaro.
Oh, and...
We can’t wait to see you next year at iconic.24!
